You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll want next is for people to find it! Whilst there are various ways of promoting your services; paying for advertising campaigns that have no guarantees of working - there isn’t anything that is cost-effective (and has the same long-term effects) as being placed highly in a search engine’s rankings. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas.

Things to avoid when dealing with link bait

The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets assisting users to understand useful facts on people, places, things, and relation to each other. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. Words in URLs should be separated by hyphens and not underscores. Page Title – This is the first line of a given result, in the example, it is blue underlined which indicates it is a clickable text. This text comes from your page’s title or meta title if they are being used. It is important for this text to clearly represent the content and be easy to read and digest.

How to survive your first encounter with local search

You can republish articles on your blog to prevent it from being buried deep in your archives. After content has been written. Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice.

What's the story about keyword stuffing

The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the beginning itself. Search engines are always updating their standards and guidelines to help improve their user’s experiences. It sounds cliche, but nothing is more powerful than word of mouth. According to Gaz Hall, a UK SEO Consultant : "A permanent redirect from one URL to another indicates the original URL has changed for good."

The secret behind duplication

More and more, the use of SEO is becoming important for the overall success of digital marketing. Everything from psychographics, and what makes a buyer take the action they take, to being able to sell the senior executive or mid-level executive on why work needs to be done. A landfill of click-bait headlines that don’t offer any kind of practical advice – sure, they look good from the outside, but as soon as you’ve clicked on the alluring title the content is weak, uninformative and just generally shabby. A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won’t contain the related words.