Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs).

Difficult things about user generated content

Google needs to know what your content is about in order to place it in the right SERPs for the right search terms. As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving each page a more accurate and specific title. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign.

Types of site changes brought on by web portals

Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Search engines favor sites that follow SEO best practices and deliver consistent quality.

Google retrieves the most relevant pages from its databases

“Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic searches. Make sure the web server is able to handle the needs of your website. If the server is overloaded, your site will be slow. According to Gaz Hall, a UK SEO Consultant : "People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query."

The secret behind metrics

You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your keywords. If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize you for the same. If your site is cross linked with no outside links, then you might be punished by Google. Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile.