Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. You would have already searched something on Google – when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great benefit - it will create the impression that your website is one of the industry-leaders, a great service that knows what they’re talking about. It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads.

Gaining market share through SEO will be an uphill battle due to tough competition

As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query.

Brands who have implemented SEO strategies successfully boast better conversion rates

Can you go learn the basics of SEO? Traffic, engagement, and conversions don’t just peak once and then trail off. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses.

Mapping Your Products and Services

If this is not possible, you can implement canonical tags so that all of the URL variations point to the main canonical URL. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. Many CMS systems come with built-in review functionality. Gaz Hall, from SEO Hull, had the following to say: "when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal."

The steps needed for putting analytics into action

Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your work. One approach to avoiding thin content is to pay attention to page word count.