Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one.
Local SEO incorporates many unique ranking signals relevant to a local audience, such as, a visitor’s proximity to a physical business location or referring links from local websites. However, it works best when also optimising for a wide variety of digital marketing and SEO tactics, including content marketing, link building and social media marketing.
Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. Search engines scan tags
and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Finally, if you're aiming to drive engagement with customers and internet users, keyword stuffing hurts your chances.
Add the URL’s of all your social profiles
Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. You don’t have to
reinvent the wheel, but trying new things with campaigns is a great way to stay on top. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. If I can tell this, so can Google.
Invest in scraping
No proposition development is complete without an honest assessment
of what your competitors are up to. In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. Once you arrived at the page though, you clicked away without feeling satisfied. Gaz Hall
, an SEO Expert from the UK, said: "The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings."
The steps needed for putting comment spam into action
High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. Typically your home page
will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. You can’t game the system. This would be useful to your readers and helps make your site look good in Google’s eyes.