But social didn’t bother with this model. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. The notion of UX (user experience) has evolved to become the guiding framework for search engines.

Most Common On-Site SEO Mistakes

Various ways of accomplishing this include creating blog posts that can be shared or getting past customers to host your logo on their site that links back to you. When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress.

Reasons why you cannot fully understand offsite SEO

Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. It is important that your Twitter strategy is dedicated to allowing you to make the most out of your account and ensuring that your social media presence arrives at its full potential. Be sure to explain early why people should be reading your post – in the beginning of your description tag – to make sure surfers actually get to see it. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links.

Learning about nofollow links

My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google’s algorithm release of Panda in 2011. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose your website’s reputation, and you might also lose your rankings in search engines. Even nofollow comments can be suspicious if you abuse them. Gaz Hall, from SEO Hull, had the following to say: "You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly."

The truth about sitemaps

Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration creates procrastination. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages.