Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Links to sites you don’t control should be regularly monitored and updated as links that used to work may break in the future when external pages are deleted or moved. If that’s too long for you, then get the hell out of my office.

Go long-tail and forget page impressions

Keyword density is a tireless SEO myth. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level.

Things about web portals you have to experience yourself

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process.

Learning about SEM

Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. According to SEO Consultant, Gaz Hall: "In return, search engines reward helpful websites with better search rankings."

This story about conversion rates will haunt you forever

If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. In a world where 14 percent of people use the internet every day to find a local business, this is a significant loss. According to Google, featured snippets especially helpful for those on mobile or searching by voice. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor?