47% of consumers expect a web page to load in 2 seconds or less. In marketing communications, feedback includes purchases, inquiries, complaints, questions, store visits, blogs, and website hits. Another great way to gain the most SEO value from your content is by historically optimizing your blog articles. Using information it's aggregated from millions of searches, Google offers a convenient "related searches" section at the bottom of each SERP.

Adjust your appearance in search by utilising keyword density

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work. Often, the content is spread across link farms to confuse search engines further and convince Google that your content should be punished. The close relationship between Google and YouTube ensures that anyone excelling on YouTube will also have the advantage of a stronger presence in traditional Google search results. Often the positioning strategy presented in one country will not work as well in another.

How can I optimise organic traffic across a Website?

Header tags are not as critically important for your site rankings as they used to be, but these tags still serve an important function, for your users and for SEO. Sequential updates are typically kept in numerical order, as you might imagine. Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Your website must be easy for visitors to use if you want them to stick around at all. That doesn't mean there can't be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it.

Winning tactics for indexed pages

The world lives online, and that has created the sheer need to pop-up in the search results on popular search engines. Google is typically quite forgiving of short-lived server problems on your site: If your website is down for maintenance or experiences a day or two of availability problems, your ranking should be unharmed. Is it fun? Gaz Hall, from SEO Hull, had the following to say: "Other information, like product information, review ratings, and notifications like "in stock" can also qualify as rich snippets so long as they appear in Google's actual search result."

Try to target a hungry crowd by paying attention to metrics

This is crucial; if your strategy remained stagnant, you could have missed out on some serious opportunities for growth. Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. If you're stuck and can't come up with a good headline, look to your competitor's content for inspiration. Check your Google Analytics report and see which of your posts have the most engagement.