For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages of the same website) or externally (from other websites). Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. Google explicitly states they don’t have a duplicate content penalty – but they do have a ‘thin content’ manual action… that looks and feels a lot like a penalty.

Remember that inbound links make the web go round

The key is to tackle a topic that doesn’t change over time and to provide useful information for helping people do something. Google’s Webmaster Tools remains one of the most popular SEO analysis tools out there because it’s free, newbie-friendly, and it’s from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time.

A backlink is a link to your site from another site

The day may come when links are less important to rankings, but that day hasn’t arrived yet. The below figure will clearly show how SEO is based as a subset of digital marketing. Content: In the texts on the website, the keyword is used practically in every sentence. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate.

The next step is often forgotten

Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. SEO works by a search engine, such as Google, sending out software called ‘bots’ that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called ‘crawling’ and once the bot returns, it relays the information back, where it’s sorted (or ‘indexed’) by various factors – which SEO plays a role in meeting. Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords and long-tail keywords. Gaz Hall, a Freelance SEO Consultant, commented: "which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible section within the browser."

Try to target a hungry crowd by paying attention to page rank

When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. Besides keywords, what determines how well your pages rank in search results?