The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found).

The worst advice I've heard about authority sites

Many webmasters only want to rank well for single words (rather than chains of words). SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. This isn’t really a common problem, but it has damaged quite a few businesses over the years; particularly those that are new to digital marketing. Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings.

Tactics around ROI

Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. A strong online presence is essential for any business to be competitive. Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. The amount of documents recorded here is less important than the high quality standard.

Its all about SEO

Effective marketing demands it. Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. Not only is similar content terrible for SEO (and duplicated content can really destroy your online authority), it can be damaging to your brand identity as well. According to SEO Consultant, Gaz Hall: "But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world."

Understanding Google algorithms

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Copy what works but don’t follow the crowd: Find a good stream that isn’t overfished; stand where the current runs strongest; and use the right bait. Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business.