You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. Search engines want publishers to show the same content to the search engine as is shown to users Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. For SEO to be successful, it has to be carried out within the context of a unified, holistic and comprehensive design. Such a design should take into consideration business goals, the resources available, technical capabilities of the business, industry dynamics and budgetary considerations.

Adopy a monetisation first approach before putting efforts into URLs

Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality.

Combine responsive design and organic links for Supercharged SEO

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. You just show up when they are looking for businesses like yours. Google says it’s better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your important pages have well-written unique descriptions.Page descriptions shouldn’t be too long or too short. Changing one of these aspects create an alternative scenario ‘B’.

We've reached a tipping point when it comes to web portals

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. However, if the info isn’t easily noticeable, you’ll have a problem. According to Gaz Hall, a UK SEO Consultant : "SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position."

Understanding SEO

With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that user-focused companies like Google would take note. I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn’t be building a site in a live environment where your users can interact with an unfinished product. As a result, your website won’t rank in the search engines.