And don’t let SEO take over your life – you still have to be out there doing business. By including the location of the business as part of the keywords used, it increases relevance in the searches. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms.

Its all about cloaking

It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. This data is invaluable to Google’s understanding of what searchers are really looking for. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not.

Little known ways to improve positioning through the use of quality

Want to drive more quality traffic? Optimize your content for Google answer boxes! Moving on from generic keywords, you can decide to add more information into the keyword. Selecting the right keywords, in the end, all comes down to understanding your target audience. An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap.

Both SEO and social media posts drive traffic

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. Lastly, and probably most importantly, you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so."

Understanding inbound links

There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Search engine optimisation is always evolving.