“Above the fold” is a term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll. The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets assisting users to understand useful facts on people, places, things, and relation to each other. Often webmasters are actually unaware of their site downtimes. Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results.

Answer the questions of your potential customers with regards to inbound links

Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. When done well, content marketing can contribute to boosting a site’s position in search rankings. The first and most obvious question is whether you are selling a product or a service and the degree to which you can fulfill this online. Some service businesses are, by their very nature, intensely offline, local, and personal Tell beginners what they need to know about your business or industry.

Expand your quality as necessary

The notion of UX (user experience) has evolved to become the guiding framework for search engines. Often your website won’t already have web pages to target some of the important keyword phrases you will want to target; Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. There are other perils to keyword stuffing than just being ignored by Google, however.

Understanding CTR in relation to your marketing strategy

More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. In today’s SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! The advice is to avoid duplicate content issues if you can and this should be common sense. Gaz Hall, an SEO Expert from the UK, said: "As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving website ranking. So, how can you optimize your site with very little effort and increase your profits by simply increasing the traffic to your site?"

Understanding mobile search in relation to your marketing strategy

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Not only is similar content terrible for SEO (and duplicated content can really destroy your online authority), it can be damaging to your brand identity as well. Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index.