Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! You will plant three seeds today, are you ready? Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business.

We've reached a tipping point when it comes to duplication

But there are many other things in play that are much less well known. Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Google’s web indexing system favors recently updated content, especially for time-sensitive searches.

Make Your Website More Friendly to Search Engines by considering stickiness

Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. All that technical stuff. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Thinking in terms of the user, a category with only 1-3 products usually doesn’t provide the greatest browsing experience.

Why Do SEOs Use Keyword Phrases?

There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely with an agency. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Gaz Hall, from SEO Hull, had the following to say: "People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation."

Unexpected ways web portals can help with getting your website noticed

You’ll even be able to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level. To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. With a strong content strategy, a lift in SEO is almost seamless. A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success.