In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. On top of that, their major updates, like Panda and Penguin, previously only rollout around once a year, if you’re lucky. If you want to do good marketing, look at the SEO as an investment that will pay off to you in the long run. Don’t be too focused on creating backlinks, instead focus on the END Goal.
Beginner's guide to bread crumbs
What many SEOs forget is that a homepage should be treated like any other page on an eCommerce website, content-wise. Semantic searching is becoming
an essential part of search engine optimisation, as your SEO agency will tell you. Putting up numerous links can be confusing for the readers and it doesn’t even look clean either. Try to use them sparingly and not make it difficult for your readers to choose which link would be helpful for them. If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won’t even hear about you.
The worst advice I've heard about SEO campaigns
Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. If you are getting
links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. The solution that this site implemented was to add internal canonical tags to all the pages. Keep in mind that you don’t have to create only evergreen content for your blog.
Common interpretations for search terms
After implementing any SEO technique, you need to monitor your efforts. You have to be good at social media You have to be good at pretty much everything; conversion optimization, project management, product marketing. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Gaz Hall
, an SEO Expert from the UK, said: "Ideally page titles should include the search term for which the website has been optimized."
Use Quality Page Meta Title & Descriptions
Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their mobile phone). Most webmasters believe Google
crawls their website in one go and will continue until everything’s crawled. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies.