To help answer those questions, here’s a look at what makes content evergreen and why that matters for your content strategy. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. The ideal situation for many businesses is the hope that one of their Tweets will go viral, but you can’t afford to sit around and just hope that all others will. he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section.

Find out more about search engine spiders

When you delete one or more posts or pages from your site, there’s often collateral damage. You notice a spike in users or customers from a particular country or region. Great copywriters know the importance of using “power words” during content creation – they evoke emotion. If you create high-quality pieces of informative content on your website page-to-page, you will rank.

Find a simple guide to meta tags and read up about it

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of them. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail.

Perform keyword discovery prior to writing content and website launch

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. In general, the usage of anchor text improves search engine rankings. While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. Gaz Hall, an SEO Expert from the UK, said: "If visitors get what they need from your site, they’re more likely to come back or link to your pages."

Use simple and obvious terms that are easy to understand

That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic.