For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject.

Less is always better

Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings – and it has raised the quality bar over the last few years. By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking.

An instant SEO diagnosis using Google Analytics

Couple amazing content with timelessness, and you start to see the value of evergreen. Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. These problems will give a poor user experience and could impact your search ranking.

Establish intuitive information architecture by considering forums

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' text). Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.) Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Gaz Hall, a Freelance SEO Consultant, commented: "You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. "

Use your location in metatags

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Of course, the mistake that most businesses make is that they approach social media marketing with the attitude that it will be quick and easy. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well.