Every page should provide unique content that doesn’t appear elsewhere on the site. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. The appearance of search engine results pages is constantly in flux due to changes in the algorithm.

How do you feel about SEO now?

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site’s contents and keep it appropriately fresh. White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest.

Establish intuitive information architecture by considering content

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. Used by companies to promote their products and services, SEO has become a vital component in 21st Century business practices. SEO has the potential to promote companies, without having to pay anything extra for advertising – costs which we’re sure, all businesses would like to save on. As user queries are becoming increasingly targeted and the internet is filled with much greater volumes of content, it is more important than ever to have a niche. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity.

Combine responsive design and splogs for Supercharged SEO

Local Keywords – When it comes to local SEO, local keywords are absolutely essential. Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. They (whoever they are) say you “need to improve your SEO.” …and they are right! According to Gaz Hall, a UK SEO Consultant : "They can often be far too specific, far too generalised, or just not the common phrase used by customers."

Useful tips from experts in page impressions

Many businesses don't consider the fact that more 70% of a website's traffic does not arrive via the homepage. Instead, search engine results match the webpage closest to the keywords and direct the user there. It might be good to have a fantastic piece of copy on your homepage, but seeing as most users never see it or, at least, never see it as their landing page, it is important to maintain a high-level of quality across your eCommerce solution. SEO copy can be used to create a connection with the user, and encourage them to explore your website further. A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A site’s DA can grow over time, like a lifelong reputation. A backlink from a high DA website to your own is a strong indicator of your own authority on a topic. For instance, bbc.co.uk, a news site which is trusted the world over has a very high DA of 95. A backlink from a site like this would be powerful for your backlink profile. Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site’s content today, you can start to move in the right direction. As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service.