Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. Basically, while in times of building a new site the SEO plan is exercised, but if it is already built, and you are incorporating SEO tasks on it, you need to give it importance and optimize it properly.

How do I make sure results are guaranteed and long-term?

Also remember to get ahead of your competitors. This is a powerful association that your product is so popular people don’t want to see any other search results. Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working if you don’t have a consistent flow of online visitors leaving digital footprints for you to analyze. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely.

Beginner's guide to keywords

From an SEO perspective, think about the terms your are trying to rank for. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured.

Layout, formatting and nofollow links combine to make great SEO

Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. Gaz Hall, from SEO Hull, had the following to say: "This seems easy enough:"

Useful tips from experts in web 2.0

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. SEO is about providing value, not tricking search engines into ranking you higher. As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm.