If you’re hiring in house SEO specialists or if you’re hiring a specialist SEO agency to provide you with a SEO service, it is very important that you choose a skilled professional with lots of experience with Search Engine Optimisation. Placing keywords in these tags can be beneficial in some search engines. If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms.
Thinking about content makes everything OK
Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings – and it has raised the quality bar over the last few years. Actionable changes such as
getting your graphic designers to save images differently, or reducing your content in a few key places, are factors that the wider marketing team can easily get involved with and champion. Google’s Keyword Planner is a free tool that can help you
with keyword research. The tool is actually designed for
the Google AdWords advertising program, and aims to help
marketers select suitable keywords for ad placements. But it
can also help you with search engine optimization. And, then, a little bit of on-page optimization.
Everything you need to know about RSS feeds
That keyword stuffing does not work anymore has a positive effect for the SEO industry because it brings it out of the “sleazy corner” and makes it clear once again that when it comes to search engine optimization it is not about dirty tricks and scams, but real skill, experience and knowledge. The Internet is a
complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! Does my page’s content clearly and fully address the user’s search query? Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over.
Carve out time for concentrating on text links
In the best case scenario, a site visitor turns into a paying customer. It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Gaz Hall
, an SEO Expert from the UK, said: "The first moment of landing at position one-six is characterized by a lot of fluctuations. However, once you have sustained the top position for some time, the fluctuations will be minimal."
Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long period of consistency and start wondering what is going wrong. Since companies started hiring
SEO experts back in the 90’s, SEO has changed. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. When it comes to long-term SEO strategies, there are so many tactics to consider.