When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Businesses consider social media a key element of their SEO strategies. As a business owner you need to have a plan in place to promote your business and obtain new clients.

I urge you to think about Google algorithms

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. you just have to convince them that you are the right business to purchase from. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website.

Overlapping and redundant articles are a no-no, consider how SEO campaigns can help

The ideal situation for many businesses is the hope that one of their Tweets will go viral, but you can’t afford to sit around and just hope that all others will. Most marketers who specialise in other areas tend to forget that social media management is completely different. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles? SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent.

What is that page’s PA (page authority)?

The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Gaz Hall, from SEO Hull, had the following to say: "Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site."

When you create a topic tag, you also create a new site page

Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Research your competitors now you’ve got your list, look closely at their websites, specifically the written content and look at the keywords and different styles they use to present the information. Google constantly updates and reviews guidelines on link building. Some individuals tend to abuse the process by engaging in unfair practices like posting the same article to a site en masse. Once you get a link penalty from Google, you risk having your site ranked lower and getting back to the top afterwards will be harder. If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX perspective.