Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search engines can crawl, and as search engines continue to get better about using social sites to rank websites, it is something you want to use to your advantage. Now with the influx of Social Media the search engines are looking for that to show importance for your online business. What is your organic search strategy? If you don’t have one, you’re missing a key piece of your business strategy—and shutting out many potential customers who are looking for your business.

Pay particular attention to search queries when performing an audit

Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing. To mark a link as a nofollow link, it gets rel="nofollow" as an attribute in the HTML code. Links with that attribute will be ignored by ranking algorithms that use links to determine the position of a web page. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to their list for later crawling.

Measure and Improve by paying attention to onsite SEO

Long Tail SEO is a really useful technique to generate organic search traffic for your website. You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will get frustrated, and your page is not expected to have a good ranking for long. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. SEOs maintain a top position in the search-engine result pages, which ultimately leads to an increase in significant traffic for your websites.

Remember - an image's alt text tells Google what an image is about

Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks! Gaz Hall, an SEO Expert from the UK, said: "Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting."

When your use of search queries becomes obsessive

Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours. These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these changes are not usually due just to normal changes and search engine updates.