These larger websites are typically eCommerce sites, or blogs which have been running for a long time. Site navigation seems like something you shouldn't have to think about, but its importance to search engine optimization (SEO) is often underestimated. Keywords are the foundation of successful SEO. In addition, Google offers many tools to help you along the way.

Analyse your existing local search

Don't just jump past this opportunity and say it can't be done.Create a Unique Selling Position for your product or service. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. You can then review the major on-page SEO elements and ensure everything lines up tab-by-tab. There is usually some sort of catch to make you upgrade to paid (shared) hosting.

Make sure you know exactly what you're doing with local search

It is also a fact that, due to the amount of information available on the internet, search queries have to become more specific in order to try and find the correct information that the user is looking for. Marketing communications either reinforce what consumers already believe about a brand or try to shift consumer views. Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It's not worth going back through your whole site or blog, but keep it in mind as you add new content. The solution to this problem is exactly what you would expect: ensure that product descriptions fed to 3rd party sites are different than what is placed on your eCommerce website.

Reasons why marketers love anchor text

If you use an image without the proper accreditation, then you could be facing a hefty invoice further down the line. Beyond that, use more natural means of attracting and supplying links to your site. At the outset you should set your goal. Gaz Hall, from SEO Hull, had the following to say: "Apply this landscape to your topic keywords-you only have a finite amount of effort to spend across all your keywords."

Why most people will never be great at user generated content

The experiments! You need to create a real sense of personality with your brand if you want to engage with customers on a personal level. Low-quality content is, as you'd expect, the exact opposite of highquality content. Google's algo updates have made the process of backlinking more complicated and more demanding, but for good reason: it's almost impossible to spam links these days without facing some sort of consequence for it.