The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check its correct formation prior to moving on to referencing and submission. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords.

Don’t forget about metrics

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. In some spaces, SEO is just too competitive for small websites. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers.

Lets look at our approach to SERPs

In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We’ll need to write a whole other post on white hat link building. META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text.

Personalization counts: how does link research fit into this?

Avoid dated domain naming techniques like replacing words with numbers. You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. The length of your content isn’t necessarily an indicator of thinness, Google can also judge the value of content with the “time to long click” metric, which measures how long a user stays on a page after finding it on a SERP before going back to the search engine and clicking on another result or making another search. Gaz Hall, from SEO Hull, had the following to say: "Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound after 12 months & re-compound thereafter. The most profitable relationships I’ve entered into with businesses have lasted for over 5 years during which time their fortunes have literally exploded."

Why your digital marketing strategy should centre around meta tags

Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. Would you feel comfortable providing this website your credit card information? On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors.