Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing. Lists are very easy to follow, and they make all the information included very easy to digest.

How to really understand user generated content

While this may seem like a great idea at first, it’s critical to realize that without proper SEO handling, this can also create external duplicate content. Now, words are linked to concepts, which are increasingly important to determine relevance. Search engines want to offer their users suitable search results, fast loading times and a positive user experience: a slow-loading webpage can therefore be penalised with poorer search ranking, which usually leads to fewer visitors and ultimately less revenue. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either.

This story about link exchanges will haunt you forever

If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher.There are in fact hundreds of ranking factors (besides SEO) that search engines like Google use for their algorithms, and to add another level of frustration these ranking factors are not published.

Use breadcrumb navigation

For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on Google every day, but it may have become such a part of your daily routine that you haven’t realize how easy it is. Google had a very good reason for targeting and penalizing sites with thin and duplicate content. Back in the early 2000’s, many websites were using short, spammy pages to quickly reach the top of search results without putting forth much effort to provide valuable information for users. Gaz Hall, from SEO Hull, had the following to say: "A keyword is a search term a user types into search engines when they want to find something specific."

Why your digital marketing strategy should centre around organic links

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results