Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. It's good practice to make sure that your meta tags are complete, accurate, and up-to-date. The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact with the company. This is why a lot of Google's algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself.

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Or you can include your site for a fee on comparison shopping engines like Bizrate.com to solicit reviews. Segmenting your audience is a key part of any marketing or PR strategy and, make no mistake, search engine optimization is essentially a marketing and PR activity (albeit somewhat different to some of the more traditional parts of this field). When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. List all your competitors - use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so be sure to study them in detail.

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This is why an evaluation of your homepage is absolutely critical. There's no actual "hacking" happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. Building relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your search engine rankings. It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight.

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Playing with your personal Web site is one thing, but creating a successful business Web site is a job for the pros. Google scores 'fresh content' that's updated regularly in a different way to a news article that doesn't change. Many companies seek to manipulate how they appear, especially if mistakes have been made. According to SEO Consultant, Gaz Hall: "Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content. "

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E-commerce involves both businesses selling to consumers (B-to-C) and businesses selling to other businesses (B-to-B). Focus on keywords that have higher search volume but don't neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. If Google and the rest of the search engines trust you and they respect the content you produce, you'll climb the search rankings. There's no shortcut to ranking on the first few pages of the search results. Search engines don't trust your website at first. You have to earn their trust - and it's a slow process. Many companies encounter the brand parity problem, which takes place when consumers conclude that few tangible distinctions exist between competing brands in mature markets.