Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important:technical, on-page and off-page. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. Another reason local SEO is going to blow up in 2016 is due to Google's recent decision to remove its location search tool. Google's number-one mission is to answer users' queries in as little clicks as possible. So it's a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own.

Combine responsive design and static pages for Supercharged SEO

Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it's more important to simply be consistent with your publishing and to publish about the same amount of content each week. You can usually trust that the work was done effectively, and in accordance with your contract and expectations-but it never hurts to check. If your site is built in AJAX or JavaScript and your structure isn't just right, Google could have trouble indexing your pages. Most local SEO strategies are dependent upon your community.

Make widgets the focal point of your marketing efforts

This takes additional effort but not much additional knowledge. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. You've created a website and published it on the web, but now you're probably wondering how people - the right people, those who'll be interested in who you are and what you do - will find you. You've heard about search engine optimization, or SEO, but don't have the first clue how it works. Check your site's code and look for the "noindex" tag somewhere in a meta title.

Stop search engines from displaying ODP data buy using rankings

For years, this was the accepted way of building authority, but Google's Penguin update put a serious halt to that. There's a new breed of copywriter out there, and they are no longer just focused on web copy. Procedures and processes for adding new content or making website changes (e.g., backups, maintenance, and deployment) should also be formalized. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "First, people like to claim that mobile queries are shorter, or that they're more conversational due to voice-based search."

Write about widgets

Employer branding is a program in which companies showcase employees discussing what it is like to work for a particular company. Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. Personalization is one of the most talked about frontiers in search. This includes ranking and appearing well for search terms and variations that are used by your target audience in natural or organic search listings.