The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. For maximum ranking potential in search engines, ensure that no affiliates or 3rd party vendors use the same descriptions that you are using. Small businesses tend to put a lot more into marketing than they get out of it. Often your website won’t already have web pages to target some of the important keyword phrases you will want to target;

Can long tail search really make a difference?

Well it’s true! When people search for information online, they’re looking for content that will satisfy whatever need they may have. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning.

So lets talk about keywords and its importance to digital marketing

ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi With SEO, you want to tell people about your content that are likely to share or link to it. If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there.

Great ideas about keywords to share with your colleagues

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages? The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link quality. This is the wrong way to build links. Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. Gaz Hall, from SEO Hull, had the following to say: "Social media was new and trying to establish itself."

You Can Get Ahead of Your Competition by Focusing on Organic Search

Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. Keyword research is one of the highest return SEO activities that is essential for your marketing success. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Google wants (and rewards) original content – it’s a great way to push up the cost of SEO and create a better user experience at the same time.