But they won't know these things right from the start of your business relationship. One thing is clear, mobile overtakes the desktop. Ha!) I spend the majority of my time learning about Google’s search engine algorithm and duplicating my strategy to Bing and Yahoo for two very simple reasons: Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards.

Adopt a customer centric view of sitemaps

Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. It sounds cliche, but nothing is more powerful than word of mouth. You are going to plant some seeds. If you are focused on a local market, it is also important to get connected with local businesses and organizations.

Identify What’s Working and What Isn’t with regards to static pages

You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. However, it’s expensive we’ll be discussing influencer marketing in detail later in this book. Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. So, there’s a perception out there and that perception comes across in businesses, it is something that needs to be managed, and you face that.

Networking With Results In Mind

Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. We know consumers want personal interactions with brands, but they also want them in real time Gaz Hall, an SEO Expert from the UK, said: "Once you’ve created a qualified following, then it takes time to engage with your audience."

You have to go above and beyond what you're currently doing if you want to get that long-tail traffic back

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more about your customers by asking them to fill out a survey. Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly wrong. Voice searching, unlike traditional search terms, address the “who, what, where, why and how” questions that we are more likely to use in natural conversations.