Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when they are discovered. Backlinks in general are links from other websites pointing towards your site. They can be other domain, blog or any specific article or other form of content. Thin content tells a search engine that your sitepage doesn't have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of text on a website should not be less than 25 percent. You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search.

Is this the end of content as we know it?

Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a better user experience that keeps people on your site. Nothing worth having ever comes easy, and SEO is proof of that statement. Most of it is not relevant and not all of it is accurate. Google recognizes poorly written or duplicated content and penalizes accordingly.

Can forums really make a difference?

One common mistake is using auto-generated URLs in many CMSs - these can use codes to describe a product where we want to have descriptive text. If you're in an industry where most companies are including keywords in domain names, then it's probably in your best interest to follow suit. The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don't see what they want. Unfortunately, there's no shortcut for this.

Prioritise key messaging through de-indexing

In a similar vein, include social share icons for all your individual blog posts, making it easy for people to share it with the click of a button. Writers are either trained in traditional discipline or the digital discipline. While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. Gaz Hall, a Freelance SEO Consultant, commented: "It's important when linking externally that the website is relevant to the content on your page too."

You may be asked about gateway sites in your marketing interview

The best link sources are ones that are regularly active (and somewhat predictable). Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting what was advertised when they looked at the site's description. Think hard about the overall message of your content, including the ideas that you are presenting to your readers. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now).