There are three types of duplicate content – internal duplicate, external duplicate and partial duplicate. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you.

Adopy a monetisation first approach before putting efforts into duplication

A “link” is when another website talks about yours and “links” to you as attribution. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings.

Get High-Quality Links Through an Email Outreach Campaign

Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We’ll need to write a whole other post on white hat link building. Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work!

Layout, formatting and walled garden sites combine to make great SEO

And, so the reason why SEO can be hard is because you have to test things out yourself. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Gaz Hall, a Freelance SEO Consultant, commented: "Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results."

You may be asked about link exchanges in your marketing interview

H tags tell the search engine bots which parts of your site are the most important. A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using WordPress, you could use a plugin like Yoast SEO to do this. To include local SEO is now essential. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself.