However, much like onions (and ogres), SEO has many layers. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? Short titles are likely lacking in enough information for both users and search engines.

Don’t forget about social media

When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out.

Define your goals with regards to local search

A particular web page or content can be retrieved from the database by using a keyword or a related search string. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? You pay a fee to the website, social media platform, or search engine based on clicks, impressions, or other criteria. If you want your pages to be considered high quality, you must have at least the same amount ratio of unique content compared to the number of ads.

Myths and misconceptions about search queries

Page descriptions are displayed in search results and when pages are shared on social media so good descriptions can help improve click-through rates. If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search engine company called Google. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. Gaz Hall, an SEO Expert from the UK, said: "Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index."

Your marketing strategy could use a facelift - consider including javascript to adhere to best practise SEO principles

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site.