Personalization counts: how do plugins fit into this?

Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and …

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Make mobile and computer navigation easy

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. You may not have …

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Domain name – make it brandable

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content …

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Follow a consistent cadence towards webmaster tools

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Links to page resources such as images, CSS and JavaScript should all be working. Search engines want …

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Take a customer focused approach to meta tags

Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. When you start reading all …

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Design + indexed pages = Greatness

It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. A headline …

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Facts about rankings that will make you think twice

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Keep developing ways of raising UX by giving visitors a better platform to share their views, inform products improvement, and regular offers. By correctly …

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Self-publishing Parasite SEO based purely on white hat SEO

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. In many cases, the higher you are on page one the more traffic you will receive. The …

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Find a simple guide to duplication and read up about it

Variables that consistently show an improved market response will then be incorporated unto ‘A’, thus enabling a marketing team to formulate the best marketing strategy possible. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Content …

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It’s time to dust off that list of keywords

Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in. By …

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Create content about LSI

After Google’s Panda update, there was a massive shift in what types of results appear in SERPs. Check to see that your website doesn’t have the following issues: Set up paid search campaigns that target the terms and intent that your target audience uses to find information related …

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Refocus your marketing message on problems, not solutions

The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. You probably entered a phrase or question in a search engine. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to …

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Everything you need to know about backlinks

This can prove to be very discouraging and difficult to deal with, but it’s worth it in the long-run. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content …

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Competitor link profile analysis

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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Most Common On-Site SEO Mistakes

Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine …

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The latest trends in non reciprocal links

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. What we mean when we refer to SEO, is the practice of updating content on your website so …

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Pay attention to text links

What is generally the one thing that may prevent someone from using my service? You probably entered a phrase or question in a search engine. The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t …

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Better content title and descriptions

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. It’s something that …

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Create a search marketing strategy based on forums

What’s more important, it also will have more authority for your readers. Expect increased conversions, particularly those from visitors who arrived via organic search. Overall, your expectation when you clicked on the link is that you would find what you needed. It helps the search engines quickly determine what …

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Design + bounce rates = Greatness

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search …

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Search marketing implications related to SEO campaigns

If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions. When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and …

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Understanding Google algorithms

The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. Google has made it apparent that site speed matter in search …

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Think about offsite SEO from the start

A www (www.yoursite.com) version and non-www (http://yoursite.com) version of your homepage/website. Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw …

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Follow a consistent cadence towards URLs

In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. You wouldn’t build a house without foundations, and that is exactly what Technical SEO …

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I bet you didn't know this about onsite SEO

In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article – they all look the same. Remember that if you use black-hat SEO techniques, you run the risk of getting penalized …

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Aligning your goals in relation to webmaster tools

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to …

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Can forums help improve my search engine placement?

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Content is …

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Repurpose old SERPs

Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has a negative impact on a user’s experience. Spend more time on it than you would a typical piece of content. SEO …

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Minify CSS and JS

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). Trust an SEO expert who will build a …

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A focus on text links to benefit search engine placement

Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Web pages containing matching verbiage will have lower visibility in searches. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. They don’t …

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