Speed Up Slow loading pages

Pages created by bots can sometimes be identified by having poor grammar and blatant errors, since no one is editing these pages and verifying their quality before publishing them. A major part of the appeal is the sheer potential of the strategy; with time and effort, it's easily possible to …

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Propagation of relevance using domain authority

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Questions to ask about quality

Getting high-quality links from outside websites is key - especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. The amount of time a consumer spends on an external search depends on three factors: ability, motivation, and …

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Take the stress out of forums

There is a very thin line between reasonable duplicate content and thin content. Any other irrelevant links can be risky, largely unethical, and don't necessarily help your rankings. Here's what you can do to create infographics that generate valuable backlinks. Cookies record the types of sites visited, the information read …

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Reasons why you cannot fully understand white hat SEO

When you advertise offline, you put your ads where the target market is likely to see them. What are the pros and cons? Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish …

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I bet you didn't know this about keywords

Please ensure hitting all the elements as you go. But it is important just be sure you add alt text link inside your images. The inept set contains the brands that are part of a person's memory that are not considered because they elicit negative feelings. Do you want to …

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Things to avoid when dealing with dynamic pages

When you are hiring an SEO firm, remember that the firm's own Google ranking may not be earned, but rather achieved through a series of tricks and cheats. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. You …

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Let's follow keyword research best practise

Schedule weekly or at least monthly updates. Sometimes, this is a startup doing SEO looking to make a big impact with a low budget, and other times this is a well-established company looking to break into the world of digital marketing for the first time. Ability c Before writing a …

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Does Bing really care about comment spam

Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed with keywords if you don't …

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Double Your Profit With These Tips on javascript

Sometimes we just get into the loop and don't really realize what and why we are doing what we're doing. Effective search engine optimization strategy has four pillars: keyword research, producing quality content, building links and analyzing results. Viral marketing messages include advertisements, hyperlinked promotions, online newsletters, streaming videos, and …

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Reasons why you cannot learn CTR well

These links may also be followed by interested users, generating referral traffic, and having your name associated with this content can also increase your brand visibility and authority. calable link building is a sexy term that rolls of the tongue and instantly makes you sound smart, but what does it …

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Is query a Google ranking signal?

Here's a fun fact about humans: we enjoy thinking about problems even more than solving them. It's why informative content doesn't encourage much engagement from users. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there's no reason you shouldn't …

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A focus on SEO campaigns to benefit search engine placement

In other words, there is a magic number for what percentage of a page's total word count should be made up of keywords. What I want to stress here though is that if you stick with the core elements of SEO, proper site optimization, quality content, and high-quality link building …

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Don't forget about RSS feeds

If a link is introduced with a paragraph of text explaining its value, or as a citation for an important statistic, it's clear why the link needs to exist.If it's standing by itself as an entry, or if it otherwise doesn't have any content for context, it's clearly promotional …

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How you will benefit from trust rank

The Worldwide Web Consortium (W3C) has a full guide to language declaration. It's not too tricky, you just need to add the right tags. This means it is even more competitive to get seen on search engines. Those new to SEO will pour a lot of time and money into …

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The ugly truth about bounce rates

There, you can search for any domain and see a breakdown of how that domain is performing, including an estimation of your domain authority (which can help you track the authority of your site over time), the number of inbound links that are currently pointing to your site, the number …

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Propagation of relevance using metrics

Creatives attempt to design ads that reach the linkages consumers have already made between a product and other key ideas. Matt Cutts summed up social media pretty well when he said, "When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes." Basically, social media …

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Top trends in backlinks to watch

When attempting to reposition a brand, the marketing team considers whether the new position continues to match existing market segments. This is because search engine users love video content, and Google wants to provide the type of results that will be most valuable to their users. The difference between the …

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Using traffic estimation tools in conjunction with SEO campaigns

As we can observe, employing internal links when relevant and appropriate has multiple benefits for both visitors and businesses alike. The strength of the appeal constitutes another key factor when using a fear approach. Using tools like Copyscape can help you ensure that all your content is completely original. Hungry …

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Get Mobile

What do you imagine your average customer searching for when they look for a company like yours? Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Are they getting reviews from bloggers that you …

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Make A Decision Without Regret

Social listening patterns assist in identifying customer advocates. If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry …

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Optimise your site, paying special attention to URLs

If you want to continue ranking higher and avoid penalties in the future, you need to develop and retain habits that last for the long term. Regardless of what type of CMO you are, it?s never been more important to understand how all of this creative work comes together …

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Make it sufficiently broad in terms of link bait

Meta descriptions should use keywords wisely, but more importantly they should include a compelling description on which a user would want to click on. Every "vote" or link to your site helps determine the value of your site. However, it's not just the sheer number of links your website gets …

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Remember that white hat SEO make the web go round

There are lots of different types of keywords. Instead of having "click here" links, try writing out the name of the destination. Domain age is a sneaky search engine ranking factor. Posting pictures on Facebook froma laptop and then texting friends to go check them out is an example.

Lessons …

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A measure of quality based on sandbox

A website may derive its authority through the social shares or inbound links (the off-page SEO signals). Today, responsive design is a much more popular means of optimizing for mobile, thanks to its easy implementation and flexible parameters. If you have the exact match domain name, search engines will give …

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Quality over quantity when it comes to static pages

Although images have the most impact, there are other elements that can affect your site's loading speed. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website …

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Be mindful of javascript

There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the …

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Google ranking factors

One of the biggest components of your site that could be affecting speed are your images. Usually they are implemented as HTML H1, H2 and H6 tags, but in fact nowadays search engines are getting better and better at interpreting CSS and Javascript, so headings can really be implemented as …

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Don't forget about non reciprocal links

forgetting certain image optimizations can do more harm than good. It turns out the phrase 'digital marketing is constantly evolving' is about as unique to the B2B industry as an efficient rail service to the UK. Search engine algorithms are continually updated to produce better results. Use this simple test …

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A few words on blogs

For most goals, the more variety you have the better. It also helps you compete with other sites that are not as well optimized using these on-page factors. There needs to be a consistent purpose in order to enjoy sustainable results. Since the advent of Panda and Hummingbird, LSI is …

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Interesting SEO tactics that can help your business grow

You don't have to fight for a top spot-the top three local entries will always rise above the other results for local queries. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages …

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How Google treats orphaned pages when indexing your site

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it's about, and even suggestions on things they have trouble with? And that you can have it? For free? You'd want it, wouldn't …

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Interesting facts I bet you never knew about webmaster tools

Just keep in mind that mobile optimization is about more than just meeting the minimum requirements of Google-it's about giving the best possible experience to your mobile users. That means B2B SEOs working for tech companies will need to educate themselves about the most sensible ways of interpreting the information …

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