In other words, there is a magic number for what percentage of a page's total word count should be made up of keywords. What I want to stress here though is that if you stick with the core elements of SEO, proper site optimization, quality content, and high-quality link building …

If a link is introduced with a paragraph of text explaining its value, or as a citation for an important statistic, it's clear why the link needs to exist.If it's standing by itself as an entry, or if it otherwise doesn't have any content for context, it's clearly promotional …

The Worldwide Web Consortium (W3C) has a full guide to language declaration. It's not too tricky, you just need to add the right tags. This means it is even more competitive to get seen on search engines. Those new to SEO will pour a lot of time and money into …

There, you can search for any domain and see a breakdown of how that domain is performing, including an estimation of your domain authority (which can help you track the authority of your site over time), the number of inbound links that are currently pointing to your site, the number …

Creatives attempt to design ads that reach the linkages consumers have already made between a product and other key ideas. Matt Cutts summed up social media pretty well when he said, "When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes." Basically, social media …

When attempting to reposition a brand, the marketing team considers whether the new position continues to match existing market segments. This is because search engine users love video content, and Google wants to provide the type of results that will be most valuable to their users. The difference between the …

As we can observe, employing internal links when relevant and appropriate has multiple benefits for both visitors and businesses alike. The strength of the appeal constitutes another key factor when using a fear approach. Using tools like Copyscape can help you ensure that all your content is completely original. Hungry …

What do you imagine your average customer searching for when they look for a company like yours? Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Are they getting reviews from bloggers that you …

Social listening patterns assist in identifying customer advocates. If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry …

If you want to continue ranking higher and avoid penalties in the future, you need to develop and retain habits that last for the long term. Regardless of what type of CMO you are, it?s never been more important to understand how all of this creative work comes together …

Meta descriptions should use keywords wisely, but more importantly they should include a compelling description on which a user would want to click on. Every "vote" or link to your site helps determine the value of your site. However, it's not just the sheer number of links your website gets …

There are lots of different types of keywords. Instead of having "click here" links, try writing out the name of the destination. Domain age is a sneaky search engine ranking factor. Posting pictures on Facebook froma laptop and then texting friends to go check them out is an example.

Lessons …

A website may derive its authority through the social shares or inbound links (the off-page SEO signals). Today, responsive design is a much more popular means of optimizing for mobile, thanks to its easy implementation and flexible parameters. If you have the exact match domain name, search engines will give …

Although images have the most impact, there are other elements that can affect your site's loading speed. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website …

There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the …

One of the biggest components of your site that could be affecting speed are your images. Usually they are implemented as HTML H1, H2 and H6 tags, but in fact nowadays search engines are getting better and better at interpreting CSS and Javascript, so headings can really be implemented as …

forgetting certain image optimizations can do more harm than good. It turns out the phrase 'digital marketing is constantly evolving' is about as unique to the B2B industry as an efficient rail service to the UK. Search engine algorithms are continually updated to produce better results. Use this simple test …

Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression - that's why its important to create them strategically. One of the first steps in learning how to build backlinks is to understand the …

The Ads or SC distracts from the MC. When this happens, Google refines what links it sees and how it sees them, and automatically recalculates the rank for every business on the web. Ideally, you should be able to make your site work without any page redirects. Try to use …

For most goals, the more variety you have the better. It also helps you compete with other sites that are not as well optimized using these on-page factors. There needs to be a consistent purpose in order to enjoy sustainable results. Since the advent of Panda and Hummingbird, LSI is …

You don't have to fight for a top spot-the top three local entries will always rise above the other results for local queries. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages …

They bring into the notice of the Internet users, services and products that are being offered at your company's website. You'll want to create a variety of content to attract new leads to your page. So, if you're targeting the keyword "SEO Services" but asking "what is SEO?" you can't …

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it's about, and even suggestions on things they have trouble with? And that you can have it? For free? You'd want it, wouldn't …

Just keep in mind that mobile optimization is about more than just meeting the minimum requirements of Google-it's about giving the best possible experience to your mobile users. That means B2B SEOs working for tech companies will need to educate themselves about the most sensible ways of interpreting the information …

Put simply, it's best to avoid obtaining irrelevant backlinks. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. As you might imagine, one of the most important parts of a local SEO campaign is …

Our team are a very dedicated group of professionals who work hard to keep up to date with the latest techniques in order to provide our clients with high quality digital marketing services. It can play a vital role in ensuring that your pay-per-click costs are as low as possible …

Naturally optimizing your internal links relevant to your keywords can make a huge difference on your ranking. On-page content is a critical component of on-page SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers …

As a result, the SEO landscape is becoming more competitive, and fewer companies are able to rank in the top positions for general keywords. Also note that sometimes it's a good idea not to write a meta description at all, but this is subject to experiments. If you want a …

Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and alt attribute, both of which you should take advantage of. To maintain a healthy website, do an overall audit of your underperforming blog content …

Eating too much protein is unlikely to be a problem usually. Any protein not needed for repairing and making muscle tissue is broken down by the body into other compounds (such as urea) and excreted in the urine. However, this may place extra stress on the liver and kidneys, so …

That way all the important content of a page, such as navigation and info texts will be in the user's field of vision. URLs aren't quite as technical as they appear, so don't be intimidated. Make Sure That Googlebot Is Crawling Your Site! When you link to other domains in …

Before you can begin planning your wedding, you need to decide what your dream wedding will look like. Do you want a small wedding, a large wedding, or something in between? Do you want a formal, black-tie wedding, or a casual, backyard wedding? Do you want a themed wedding - think …

SEO practitioners, before deploying any given tactic, will ask first, "Will this increase my rank in the SERPs?" And if the answer appears to be yes, then the tactic is executed. Understanding how Googlebot processes your JavaScript-powered web apps can help you make them more discoverable, which may ultimately increase …

The fact remains that knowledge of one's domain and the tools out there is vital to success. For a time, mobile-specific URLs were one of the best and most efficient ways to set up a mobile site. Search and apply for awards that apply to your business and site design …

The first step in a search optimization analysis is to understand our goals and objectives for performing SEO. Not all types of SEO are needed for each client. Some clients may benefit more, for example, from local SEO than organic SEO. The first step in an effective SEO strategy is …

Frugality doesn't always pay off. But you should consider far more than just the price of the agency you're working with. While you might see a small bump from optimizing all the title tags on your site, you can't expect that the title tag alone is your key to SEO …

If you're not seeing that kind of increase, then it's time to perform an audit on your SEO. Use programs like Photoshop, Canva, or other graphic design softwares to make images like banners, social media pics, and infographics. If your website is only a couple of months old, you can't …

SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' and guide readers through the text. They also describe your …

Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. A brand's image consists of the feelings consumers and business-tobusiness customers have toward the organization and each individual brand. By continuing to create quality content that provides immense value to the searcher …

Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. When you incorporate real SEO into your website, you've made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts …