If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. SEO factors have varying weights and …

In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article – they all look the same. Remember that if you use black-hat SEO techniques, you run the risk of getting penalized …

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to …

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Top …

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Content is …

Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has a negative impact on a user’s experience. Spend more time on it than you would a typical piece of content. SEO …

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). Trust an SEO expert who will build a …

Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Web pages containing matching verbiage will have lower visibility in searches. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. They don’t …

Talking to online marketing companies, which offer a variety of SEO services (like us!), could be a great opportunity and investment for your business. To help answer those questions, here’s a look at what makes content evergreen and why that matters for your content strategy. Low-quality links can lead …

in these case we work with you to create new pages to reach these terms. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Knowing whom you …

With SEO, your website’s visibility increases when search engines crawl your website. If your product pages are SEO optimized, your company and products appear higher in the search results. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed …

Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a …

Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Several official blogs over the past few years have been focused …

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. If you have a real business, the same advice applies …

Search engines largely ignore duplicated content, so ask yourself what’s left on a given page if all the content that is a repetition of somewhere else is excluded. Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack …

RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Producing content …

Remember that your success in SEO is directly proportional to the amount of effort you exert. Make sure it’s well-written with relevant information and not just keyword packed. 90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing …

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. If you do, and get caught, the damage that it can cause your business’ reputation …

The more unique content you can offer, the more you will be able to satisfy search engines, and the higher they will likely rank your website for keyword mentions. Search engines are now able to “read” website copy the same way humans do, and can recognize synonyms (like mouth, teeth …

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. This is one of the easiest and more effective methods in use today. Instead of doing the work, the boring tedious work of making lists, taking names, reading …

The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also …

If you were to post a photograph of your product on your website – Imagine your product is the best pen in the world, you would want your image to say that it’s the best pen in the world, wouldn’t you? You might have excellent content and a better …

Search is the #1 driver of traffic to content sites, beating social media by more than 300% The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. There are few things …

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for …

Very similar content can be useful across TLDs too. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. When you find a page on your …

When writing a bullet list of 5 or more points, put the most important points at the top and the bottom of the list. The information in the middle is rarely noticed. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If …

For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages …

Further to this, Google says that page descriptions are not a ranking factor. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags and descriptions, writing great web page titles and keyword dense content, and creating natural …

Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. An SEO factor is something that influences where a …

The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It …

Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. However, the difference is that SEO only affects the unpaid or "organic" results, and seeks to improve a website's ranking relative to the order of results displayed on …

Many content creators tend to operate on a maximum of 1 keyword mention every 300 words. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index …

SEO has been in the mainframe of digital marketing for little above two decades. This way, if the landing page is minimal and has thin content, the heading won’t disturb the visitor, but Google would locate it and read it as the main title of the page. My friend …

A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or …

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. The appearance of search engine results pages is constantly in flux due to …

Your SEO strategy needs to be a continuous process. Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the …

They grow over time. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a …

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. There’s no clear formula, or single answer for the minimum …

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Use that information to write exceptional content and do not be afraid to let the world know about what you have to offer. Pick your permalink structure wisely. Don’t change …

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don’t expect to rank at all …