Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in. By …

Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your …

After Google’s Panda update, there was a massive shift in what types of results appear in SERPs. Check to see that your website doesn’t have the following issues: Set up paid search campaigns that target the terms and intent that your target audience uses to find information related …

Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. Make the content flow easily to keep people intrigued and reading. The better the SEO, the higher the rank will be, and the …

The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. You probably entered a phrase or question in a search engine. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to …

This can prove to be very discouraging and difficult to deal with, but it’s worth it in the long-run. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content …

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Other words, like similarly, nevertheless and however can also work to give a clear signal to your …

Now you’re definitely going to rank for your keywords. From Google's point of view, it is not advisable to place the actual content of the page below the fold. Google Trends provide clean and reliable results for the popularity of keywords and phrases. Besides obvious ads, other types of …

Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine …

Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. What we mean when we refer to SEO, is the practice of updating content on your website so …

What is generally the one thing that may prevent someone from using my service? You probably entered a phrase or question in a search engine. The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t …

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. It’s something that …

What’s more important, it also will have more authority for your readers. Expect increased conversions, particularly those from visitors who arrived via organic search. Overall, your expectation when you clicked on the link is that you would find what you needed. It helps the search engines quickly determine what …

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search …

If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions. When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and …

The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. Google has made it apparent that site speed matter in search …

A www (www.yoursite.com) version and non-www (http://yoursite.com) version of your homepage/website. Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw …

In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. You wouldn’t build a house without foundations, and that is exactly what Technical SEO …

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. What if your competitor is way more descriptive and helpful? Link exchanges, link outreach, blog commenting, forum commenting are all good ways …

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Such content doesn’t provide regular traffic …

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. SEO factors have varying weights and …

In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article – they all look the same. Remember that if you use black-hat SEO techniques, you run the risk of getting penalized …

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to …

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Top …

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Content is …

Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has a negative impact on a user’s experience. Spend more time on it than you would a typical piece of content. SEO …

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). Trust an SEO expert who will build a …

Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Web pages containing matching verbiage will have lower visibility in searches. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. They don’t …

Talking to online marketing companies, which offer a variety of SEO services (like us!), could be a great opportunity and investment for your business. To help answer those questions, here’s a look at what makes content evergreen and why that matters for your content strategy. Low-quality links can lead …

in these case we work with you to create new pages to reach these terms. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Knowing whom you …

With SEO, your website’s visibility increases when search engines crawl your website. If your product pages are SEO optimized, your company and products appear higher in the search results. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed …

Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a …

Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Several official blogs over the past few years have been focused …

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. If you have a real business, the same advice applies …

Search engines largely ignore duplicated content, so ask yourself what’s left on a given page if all the content that is a repetition of somewhere else is excluded. Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack …

RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Producing content …

Remember that your success in SEO is directly proportional to the amount of effort you exert. Make sure it’s well-written with relevant information and not just keyword packed. 90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing …

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. If you do, and get caught, the damage that it can cause your business’ reputation …

The more unique content you can offer, the more you will be able to satisfy search engines, and the higher they will likely rank your website for keyword mentions. Search engines are now able to “read” website copy the same way humans do, and can recognize synonyms (like mouth, teeth …