Figure out your audience and message

Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. The benefits …

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The infamy behind keyword density

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Search engines have made it clear: a vitally important part of the future of search is “rich results.” If you think about it, having a Google Search …

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