Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services …

Put simply, copywriting is writing to persuade, convert, and sell. Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages …

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. It's a …

Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. For some reason, everyone thinks posting a …

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. Remember: quality will lead to your content being shared. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important …

Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally …

There are three types of duplicate content – internal duplicate, external duplicate and partial duplicate. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. While we have helped websites recover from Google Penalties we happily have …

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Too many links, and it seems like your content relies too heavily on outside …

This can be auto generated content. The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. While there are a ton of great SEO …

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Instead of writing stellar content, we are going to steal links (that’s what it’s called) from our competition. The proliferation …

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Running …

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Compelling and …

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Links at the top …

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. Write locally oriented content: It’s one of the best things you can do to improve local rankings. Chances are, there are a number of …

A search engine results page (SERP) typically contains 10 Web results for a query. Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods. Blogging is a great way …

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Twenty years ago, the World Wide Web …

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Some search engines and web servers treat URLs as case sensitive so mixed case URLs can cause issues. Cramming popular search terms into …

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors …

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they …

Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of SEO. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO …

It can be in the comments what is finally implicitly integrated well into the content also. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it …

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

A natural link profile has variety. The links come from different domains and links will have different strengths. Machines are writing stories and that is often something Google is not a fan of. Your customers are already looking for what you have to offer, but they often aren’t searching …

Some evergreen content lasts forever. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are …

If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. Getting one page filled with all your keywords to rank …

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words …

Head Keywords – Head keywords are usually of one word and are practically impossible to rank for unless it’s a brand name. A search engine algorithm comprises of a set of rules or a unique formula that is used to define the significance of a web page. To add a …

Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest …

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to …

A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all website types. Don’t let your evergreen content get buried on your website—make it easy to …

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. If hackers break into your website with the goal of implementing negative SEO techniques, then it’s unlikely that you would …

When you create an epic, evergreen piece of content, other bloggers and websites will be more likely to link to it. Reach out to other websites and let them know about your post, and use the post as a resource in your guest posts. Check to see if the domain …

Paid link-building is considered black hat SEO and is likely to incur a penalty. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content …

Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although …

The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. What is SEO? If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If …

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results …

The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. For maximum ranking potential in search engines, ensure that no affiliates or 3rd party …

But they won't know these things right from the start of your business relationship. One thing is clear, mobile overtakes the desktop. Ha!) I spend the majority of my time learning about Google’s search engine algorithm and duplicating my strategy to Bing and Yahoo for two very simple reasons …