As a general rule, no single page of your site should be more than four clicks away from any other page at any other time. There are two different things to consider here: the vocabulary used and the markup method used. In all cases like these, the solution is to …

When you create your SEO content be sure to give users what they are looking for. If they are looking for an educational "how to" article, don't create content that pushes a sale. Inbound links are also used by some search engines to rank websites. The problem with these services …

Here you can speak with a large number of SEO professionals directly and attract high quality answers to your questions. The necessary on-article corrections to make. all the knowledge used by the system, is represented in the form of a semantic network, organized on a conceptual basis. SEO rewards your …

Common social media sites include Facebook, Instagram, Twitter, Pinterest, and Rather than simply searching for keywords and keyword phrases, users are beginning to ask longer questions. Black hat SEO involves tactics that focus on optimizing content only for the search engines. But if you're doing it yourself, read on.

Myths …

Keep the most important information above the fold - that is, keep it above the part of the page that users have to scroll to see. In fact, in a long article on the horrors of guest blogging, Matt Cutts, formerly of Google (see article 26), made these comments: I'm not …

Authority, trust, relevance & user behavior. A huge (politically business has grown up over the past few years: overseas outsourced SEO work, specifically (regarding this article's subject) the outsourcing of articles written for SEO purposes. These companies offer everything you require to rank top for specific keywords. No matter the industry …

Here, Google will give you a handy list of any problems it detects with your titles or descriptions. That doesn't mean you should never place a link if you're only going to get a nofollow. Advertisers use the authoritative execution to convince viewers of a brand's superiority. Well, the answer …

The owner of a small e-commerce store came to me for help. The system looks for relations between terms and finds deductive similarities. Posting another link will not grant you a new root link, and will not pass as much page rank as your first link, but will still pass …

Strategies that go against Google's Webmaster Guidelines can seem tempting but will often do more harm than good. Incidentally, the ranking of videos on the upload sites is not just a matter of keywords and links to the article. Without a manual review, you might miss those differences in quality …

Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. It can be tempting to copy text between two or more articles. Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence …

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. Google Search Console If you and your competitor are neck-and-neck, a technical SEO issue can be the difference between the 4th spot and a coveted #1 ranking. Your audience …

Look for opportunities to earn inbound links from similar websites. "search engines reward helpful websites with better search rankings" Therefore, SEO is the process of making search engines happy! Links pointing to your website are incredibly important in a competitive keyword market. The term cloaking is used to describe a …

Does the phrase show up in the article's headline? Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. It's fast and has few graphics …

The more you can set up expectations for your site visitors, and then consistently meet them, the happier (and more engaged) they'll be with your site. You may find yourself wanting to switch directions, adopt new strategies, or simply try out a new provider. Once you have a list of …

Link prospects aren't infinite. You can also start a different way: at the search engine itself. Google wants your video, so make it easy for Google to get it. Using a redirect to trick a search engine is often known as a sneaky redirect.

Questions to ask about cloaking

The good news is that you don't--only the products that you want to get ranked and actually sell. Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy …

So when you optimize titles, descriptions, and content to get the clicks and deliver value on the other end, you can boost your search engine ranking. According to their reports, if Google encounters two different versions of the same web page, or content that is appreciably similar to onsite content …

Most modern servers are adequate-especially big-name servers, like those provided by WordPress or GoDaddy. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. You probably know the following situation: you search something on Google and there seems to be …

If you depend on your visibility in the search engines to bring in the bulk of your visitors, this scenario can be quite frightening. Knowing how the content you've already published performed will help you gauge what kind of content you need to create in the future, and what kind …

The development of marketing programs to create interplay between consumers and businesses, or interactive marketing, assists two-way communication and customer involvement. For second- and third-page listings, web traffic increases six-fold. The majority of this guide has focused on Google as the main consideration in SEO, which is a good thing-Google …

Make sure to choose your keywords carefully. The page may stay on this queue for a few seconds, but it can take longer than that. To get HTTPS in your name, you need to get an SSL certificate and activate the certificate on your site. Producing low-quality content as fast …

It will rank you higher in the search results to help more relevant leads find your content. When you publish high-quality content about topics that relate to your industry, you present your experience and influence in the field. This helps you show off your authority and experience while building trust …

The first step in optimising your site is to work out which keywords are going to give you the right visitors as well as which keywords are most searched. The best tools to use for this analysis are Google Trends and the Google Adwords Keyword Search. A better average time …

SEO is one of the considerations for your business when choosing a CMS. We all know that there are certain things we need to do, like creating a website with the proper structure and implementing a content plan. We already know that content is king when it comes to online …

The more specific and narrow a page is, the better your dwell time and subsequent engagement metrics could be. What a lot of site owners don't realize is that link building is not the only way to increase your domain authority and PageRank. Though there are plenty of technical requirements …

Semantic search is powered by a process called word-sense disambiguation. We all started out as novices at one point; if you encounter one, be encouraging! The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend …

It occurs during any stage in the communication process. Local SEO with third-party review sites, guest posts on external blogs, ongoing content marketing, and social media community building get all the attention, but make no mistake-onsite optimization is still crucial if you want your site to rank in Google. Trends …

As a kid, I remember thinking that anybody who got sued was a thief and a terrible person. They usually went to jail, I thought. Or maybe they were put to death by lethal injection. Okay, maybe not death, but I definitely thought people’s lives were ruined once they …

My makeshift device finally turned into a clear vision of something much bigger and more impactful about four to five months later, when my buddy Kevin and I watched a TED Talk hosted by the legendary motivational speaker Simon Sinek.

Kevin Groenjes was and still is the best friend I …

He finished his weirdly motivational speech by ignoring the dumbfounded expression on my face and matter-of-factly saying, “Cool, let’s go!” Then he rode away, completely expecting me to follow.

Wouldnt your child love playground equipment, playground swings, or monkey bars?

After about fifteen to twenty seconds of pausing to …

When someone arrives at your website, you want them to do something. If your website is about ecommerce, you want them to buy something. If it’s a blog, you want them to leave a comment and click your share button. These are all good things for your business plus …

All of your basic on-page SEO factors like meta data, header tags, copy on the page, structured data, etc. affects the way Google ranks your images. Look for patterns in the types of publishers and keywords your competitor is targeting. If you once had a thousand different links all coming …

The pain and stiffness of knee arthritis can make everyday life difficult. In a recent survey of 232 people with RA by the National Rheumatoid Arthritis Society, nearly half said that being able to function physically was a top priority. This chapter looks at how to make life easier by …

There are other data sources to consider monitoring, too, if you or your SEO expert are using an SEO program management tool, like SEMrush (my recommendation). These tools have significant price differences. In my opinion, the best low-cost one is SEMrush. In the higher-priced range, there are Brightedge, Conductor, and …

Decisions must be made at the outset of any project. Next, use internal links to navigate forwards, backwards and sideways. All images should use appropriate alt tags. Thin content is content that adds little or no practical value to your website and its visitors.

Actionable tips on SERPs and Twitter …

Without high-quality content, your SEO campaign will fail. The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it's worth scheduling some long-form posts into your content calendar. However, if you're using link building …

Basically, Google wants to provide links to websites that have published helpful content that is useful, comprehensive, relevant, and accurate. The first step to online success is getting your nice well designed website found in the search engines. The robots exclusion standard or robots.txt, is a standard used by …

Make sure that your web address is pertinent to the product or service that you offer. Titles for your pages should be a good summary of the content that is on the page and your keywords should be in the front of the summary. Too often, business owners create a …

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. One caveat: Your online target audience might differ slightly from your offline audience. What …

Just ask MySpace. Advertising and marketing face a rapidly shifting landscape. This can cause huge problems with ranking. Analyze all these data to get accurate information.

Why I hate dynamic pages