Understanding SERPs in relation to your marketing strategy

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. Many webmasters only want to rank well for single words (rather than …

more ...


Focus on ROI Instead of onsite SEO

In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a …

more ...


Audit your profile, looking for issues with regards to comment spam

A mobile-friendly website will shrink its pages to be viewable on mobile devices, while mobile optimization is the process to offer visitors seamless experience optimized for mobile devices. Specifically, how these quality websites link to you is an essential key to Google dominance. Focussing on understanding the intent of the …

more ...

SEO Makes Dollars & Sense

The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. It does so by focusing on, and fixing issues such as; structural coding issues, usability, reducing bounce rates (through creating compelling content …

more ...


Adopt a monetisation first approach before putting efforts into html

Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online …

more ...

Why mobile search matters

You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. ake sure it's easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when …

more ...

Less is always better when it comes to duplication

Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for …

more ...


Write a 1000+ words article about comment spam

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. It's good practice to make sure that your meta tags are complete, accurate, and up-to-date. The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact …

more ...

Quality over quantity when it comes to onsite SEO

There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack …

more ...

Sounds great, right? And it is.

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. The images that you upload to a webpage also have an impact on SEO. It's important that your files have relevant titles, relevant Alternative Text and aren't so …

more ...

Why most people will never be great at link research

Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. How can you base your SEO if you are not aware of the playing field? The most effective influencers are individuals who lead conversations and shape opinions. First of all, you need to …

more ...

Bulk all Referring Domains together

As the name suggests, site wide optimization details paying attention to site wide SEO factors that may affect ranking. SEO success relies heavily on the keywords you choose to target. Your keyword list should be a living document that you check and update at least once a month. Doing this …

more ...

Read this controversial article and find out more about splogs

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Some business owners are content with learning about and implementing a …

more ...

Simple Tips for using analytics to get ahead of your Competition

At the risk of over-generalization, engineers like technically focused message boards or blogs where users discuss product features, preferably on sites with technical credibility. Marketers can develop more sophisticated interactions with customers. Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of …

more ...

Using gateway sites strategies like the pros

Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading speed and user experience. When determining …

more ...

Adopt a customer centric view of Google algorithms

Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. Time is money! The hierarchy of effects model helps to clarify the objectives of an …

more ...

Social shares play a huge role in content trustfulness

In terms of the purchase decision, an emotional bond with a product can be the strongest and most salient factor in the decision. It can also affect the search engine index freshness of your pages. You've created a website and published it on the web, but now you're probably wondering …

more ...


Planning for Web Marketing

Search algorithms then sift through the data on the index and rank the pages almost instantaneously based on over 200 signals, according to Google. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. So …

more ...


The steps needed for putting keyword stuffing into action

When it comes to search engine optimisation the information available can be a minefield. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs …

more ...

Adopt a customer centric view of page rank

This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including the internet and social media. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. When it comes to SEO, it's all about following a …

more ...


Analyze your current website

If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. Large organizations typically seek comanaged and managed hosting arrangements. This simplicity, so different from portal-like search engine sites, was a welcome relief for many. Sometimes using …

more ...


Improve engagement by utilising nofollow links

SEO is Search Engine Optimization. Among other things, Google uses the link texts to analyze these backlinks. The customer’s experience is everything in modern advertising, and you need to monitor and respond to feedback if you want to ensure that your fans become loyal customers. In most cases, SEO …

more ...

Education is the best legacy when it comes to nofollow links

Mobile browsers will by default try to show pages at desktop screen widths which will be hard to read and require manual zooming by the viewer. Changing one of these aspects create an alternative scenario ‘B’. Monitor the keywords, the site’s stats, the levels of engagement on each topic …

more ...

Fun with social media for now

Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user. Are they keywords with a history of high click through rates (CTRs) and conversion? Search Engine Optimization (SEO) • is the process of affecting …

more ...

The secret behind duplication

You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll want next is for people to find it! Whilst there are various ways of promoting your services; paying for advertising campaigns that have no guarantees of working - there …

more ...

Repurpose old stickiness

By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service …

more ...

Reach out to influencers known for your topic

You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Evergreen content continues to be relevant to its readers and gives them …

more ...

Adjust your appearance in search by utilising landing pages

Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. All sites have …

more ...

Making the map

For example, optimizing for speed, technical audits and mobile formatting. Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Black Hat is the tactic of using repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search …

more ...

This is not a numbers game

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system …

more ...

Quick tips regarding gateway sites

If your intro is basically the same, and you’re listing the same features and flavors, it won’t be clear to Google which of those pages is the “main” one or how any of them really help the user. So what constitutes low quality and how can it be …

more ...

How to Get More Social Shares From Everything That You Publish

Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services …

more ...