Repurpose old widgets

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. Google Search Console If you and your competitor are neck-and-neck, a technical SEO issue can be the difference between the 4th spot and a coveted #1 ranking. Your audience …

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Be mindful of 301 redirects

Look for opportunities to earn inbound links from similar websites. "search engines reward helpful websites with better search rankings" Therefore, SEO is the process of making search engines happy! Links pointing to your website are incredibly important in a competitive keyword market. The term cloaking is used to describe a …

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Facts about keyword stuffing that will make you think twice

Does the phrase show up in the article's headline? Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. It's fast and has few graphics …

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Bucket brigades based on gateway sites

The good news is that you don't--only the products that you want to get ranked and actually sell. Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy …

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The broken link-building method aided by widgets

So when you optimize titles, descriptions, and content to get the clicks and deliver value on the other end, you can boost your search engine ranking. According to their reports, if Google encounters two different versions of the same web page, or content that is appreciably similar to onsite content …

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Can user generated content really make a difference?

Most modern servers are adequate-especially big-name servers, like those provided by WordPress or GoDaddy. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. You probably know the following situation: you search something on Google and there seems to be …

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Turn your citations into a high performing machine

The development of marketing programs to create interplay between consumers and businesses, or interactive marketing, assists two-way communication and customer involvement. For second- and third-page listings, web traffic increases six-fold. The majority of this guide has focused on Google as the main consideration in SEO, which is a good thing-Google …

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How do you feel about comment spam now?

Make sure to choose your keywords carefully. The page may stay on this queue for a few seconds, but it can take longer than that. To get HTTPS in your name, you need to get an SSL certificate and activate the certificate on your site. Producing low-quality content as fast …

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Find a good selection of websites using interesting onsite SEO

Semantic search is powered by a process called word-sense disambiguation. We all started out as novices at one point; if you encounter one, be encouraging! The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend …

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A few words on googlebot crawlers

It occurs during any stage in the communication process. Local SEO with third-party review sites, guest posts on external blogs, ongoing content marketing, and social media community building get all the attention, but make no mistake-onsite optimization is still crucial if you want your site to rank in Google. Trends …

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Being sued

As a kid, I remember thinking that anybody who got sued was a thief and a terrible person. They usually went to jail, I thought. Or maybe they were put to death by lethal injection. Okay, maybe not death, but I definitely thought people’s lives were ruined once they …

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Clear vision

My makeshift device finally turned into a clear vision of something much bigger and more impactful about four to five months later, when my buddy Kevin and I watched a TED Talk hosted by the legendary motivational speaker Simon Sinek.

Kevin Groenjes was and still is the best friend I …

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Website advice, in my opinion

When someone arrives at your website, you want them to do something. If your website is about ecommerce, you want them to buy something. If it’s a blog, you want them to leave a comment and click your share button. These are all good things for your business plus …

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Living with Knee arthritis

The pain and stiffness of knee arthritis can make everyday life difficult. In a recent survey of 232 people with RA by the National Rheumatoid Arthritis Society, nearly half said that being able to function physically was a top priority. This chapter looks at how to make life easier by …

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Other Data Sources for SEO

There are other data sources to consider monitoring, too, if you or your SEO expert are using an SEO program management tool, like SEMrush (my recommendation). These tools have significant price differences. In my opinion, the best low-cost one is SEMrush. In the higher-priced range, there are Brightedge, Conductor, and …

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Aligning your goals in relation to backlinks

Decisions must be made at the outset of any project. Next, use internal links to navigate forwards, backwards and sideways. All images should use appropriate alt tags. Thin content is content that adds little or no practical value to your website and its visitors.

Actionable tips on SERPs and Twitter …

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Design + meta tags = Greatness

Without high-quality content, your SEO campaign will fail. The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it's worth scheduling some long-form posts into your content calendar. However, if you're using link building …

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Make your site easier to navigate by using hits

Basically, Google wants to provide links to websites that have published helpful content that is useful, comprehensive, relevant, and accurate. The first step to online success is getting your nice well designed website found in the search engines. The robots exclusion standard or robots.txt, is a standard used by …

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How can I optimise de-indexing across a Website?

Just ask MySpace. Advertising and marketing face a rapidly shifting landscape. This can cause huge problems with ranking. Analyze all these data to get accurate information.

Why I hate dynamic pages

If you don't monitor all of your backlinks by auditing your content regularly, you'll miss out on the opportunity …

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Winning marketing strategies for meta tags

Being aware of how SERPs work, having an understanding of user intent, utilizing Google's AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. By developing one strong theme and then adapting …

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Regularly Release Useful Information for Free

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one's website picked up by the search engine. The practice of link building …

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The ugly truth about scraping

Decisions must be made at the outset of any project. This also enhances your visitor's engagements by providing links which connect your blog's posts. For some business owners, it's tough to surrender control of your online marketing presence to an outside party like an agency or a consultant. For years …

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How do you make a Google friendly website?

When developing searcher personas, you generally classify and identify search query categories from the list of queries you've built. This new design shows the local results in a scrollable carousel format and now also includes an ad spot at the top.The local pack in this new carousel format is …

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Prioritise key messaging through scraping

Basically, I can conclude that Google just doesn't always get it right. New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. There are many different kinds of images which can complement your written content. Effective SEO requires businesses to understand and …

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Here's what industry insiders think about social media

Why not completely ignore such links, as had been the case with nofollow? Conative message strategies seek to lead directly to consumer responses. In fact, it may lead to penalties. In other words, when you integrate all aspects of digital marketing and connect the dots to form a wholistic strategy …

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Make gateway sites your centre of attention

research, discover and test what works best for you. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that's answering a question, listing ideas, educating the reader, etc.), you'll be well on your way to creating content that search engines …

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Why I hate indexed pages

Usually, this period is three-six months. Otherwise, you'll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your domain authority entirely-like what happened to …

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Make dynamic pages your centre of attention

Perform instant analysis of your on-page SEO. The traffic manager works closely with the advertising agency's account executive, creatives, and production staff. H2, H3, etc.). There was a time when SEO worked because a lot of big companies didn't understand how important it really was. That opened up a lot …

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