If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Google delivers results based on the geographic location of the …

For all intents and purposes (and if you reside in the Western world), primary search engines are the only ones you should really care about, as most of your visitors will have come from these search engine sources. Another tip for making long form content appealing is giving people something …

Crowdsourcing can create a viral buzz as users view advertisements online, recommend or send favorites to friends, and post links. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use "link software" then you're doomed. In short, success in SEO marketing …

Write content for real people. Sometime you heard that Seo is dead, but no it's not actually dead. The easiest solution? Make sure you link to your About Us and/or Contact Us page in either your main or footer navigation. Some also employ bidding if more than one of …

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman's shoes on your eCommerce website. The main keywords would likely be: "ladies shoes", "woman's shoes", "girls shoes" and other similar words. No spider activity could signal problems …

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. SEO will never be a one-size-fits-all exercise. all this would directly affect the site popularity or the time they spend in each page. Google …

The cognitive component refers to a person's mental images, understanding, and interpretations of the person, object, or issue. This data is invaluable to Google's understanding of what searchers are really looking for. Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of …

The viral message should focus on the product or business. Research indicates that consumers are more receptive to online video ads. Analytics play a very huge part in SEO and it is thus a very important SEO must do. Always Add Value. Add value in every blog post, blog comment …

A brand extension involves the use of an established brand name on new goods or services. Consistency aids in providing carryover effects when the consumer is in the purchasing stage. The active sentence, By now, we're all sick of articles proclaiming that search engine optimisation and content marketing is essential …

Global advertising agencies try to create visual Esperanto, the universal language that makes global advertising possible for any good or service. In Search Console, there's a report called Links to your site which can show you the domains linking to you. Take a look at them - if you are happy …

By considering all on page factors associated with a well optimized site, you can gain an advantage against other websites competing for your select group of keywords. The traffic manager works closely with the advertising agency's account executive, creatives, and production staff. You can see this by looking in the …

Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods. If your niche is very competitive, you probably shouldn't go …

Sometime you heard that Seo is dead, but no it's not actually dead. Google counts links from other websites as votes. So, when they're presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page …

Just as the keywords, the search engine algorithms are important and unique to every search engine. Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days. Traditional SEO has simply evolved, making …

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. (We'll talk about that later on.) Catering to the native tongue of search engine users also improves their experience …

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. When searching for websites to get links from, we recommend you do not target websites …

Every page should provide unique content that doesn't appear elsewhere on the site. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. With for instance the rise of voice search, longer keyphrases become more and more common. Using a …

YourDomain.com/R1) to deploy in different marketing efforts, just as you include department numbers in the return address of a direct mail piece or print ad. That's why you need a professional SEO company to ensure that you don't fall into copywriting bad habits and start to take the …

The millennial generation garners the most advertising dollars. Web crawlers crawl the Web. These crawlers follow links to discover the pages on the Web. While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your …

There's a debate as to whether or not this really matters. Optimizing just for search engines may not be enough. Social media was new and trying to establish itself. When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as …

Let's dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. In Google's eyes it is thought to be that 'thin' and 'low quality' are synonymous. Being an authority in your niche is …

You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content that other people will want to link to, no matter where they …

The next step of understanding where the page fits in the hierarchy of the website overall is to evaluate the content on the page. On the internet, the de facto "language" of structured data is schema.org. Schema.org is a democratic library of internet things. Don't ask your customer …

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Search never truly was a text-only game - input methods like images, voice …

I think that another thing that I would share is that many people don't understand that SEO is really an integration of many things and bringing that integration together can be difficult. This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms …

With no traffic, you will not get any conversions. If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part …

Anchor texts can also be misused by third parties, such as Google Bombing, to damage the reputation of another website. When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible …

In developing advertising campaigns, there may be unrealistic assumptions concerning the relationship of advertising budgets to effectiveness. Building a brand's image begins with developing brand awareness. This knowledge helps us determine the best strategy and way ahead for the campaign. It's an iconic brand, online and offline, that has a …

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. Many webmasters only want to rank well for single words (rather than …

If you were to build a house and the foundation was in terrible condition, you'd have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. The more you focus on Google …

In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a …

As I'll show you later, having the right link profile, including your URL, variations of the URL, brand name, and target keywords, can help boost search engine results significantly. A very common mistake many SEO's make is to leave footprints when building backlinks. All your links should look natural, even …

A mobile-friendly website will shrink its pages to be viewable on mobile devices, while mobile optimization is the process to offer visitors seamless experience optimized for mobile devices. Specifically, how these quality websites link to you is an essential key to Google dominance. Focussing on understanding the intent of the …

The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. It does so by focusing on, and fixing issues such as; structural coding issues, usability, reducing bounce rates (through creating compelling content …

Ads with concrete images tend to lead to more favorable attitudes than those without pictures or abstract images. Contacts made by telephone work the same way as internet contacts. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain …

Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online …

You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. ake sure it's easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when …

Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for …

Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. Over time, you'll develop an optimized, online marketing program that you can monitor and tweak as needed. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web …

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. It's good practice to make sure that your meta tags are complete, accurate, and up-to-date. The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact …