A do-it-yourself guide to mobile search

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. When searching for websites to get links from, we recommend you do not target websites …

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Does the Open Directory Project depend on analytics

Every page should provide unique content that doesn't appear elsewhere on the site. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. With for instance the rise of voice search, longer keyphrases become more and more common. Using a …

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Monitor your SEO copywriting success

The millennial generation garners the most advertising dollars. Web crawlers crawl the Web. These crawlers follow links to discover the pages on the Web. While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your …

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Is this the end of link research as we know it?

Let's dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. In Google's eyes it is thought to be that 'thin' and 'low quality' are synonymous. Being an authority in your niche is …

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Define your goals with regards to inbound links

You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content that other people will want to link to, no matter where they …

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Optimise your site, paying special attention to trust rank

The next step of understanding where the page fits in the hierarchy of the website overall is to evaluate the content on the page. On the internet, the de facto "language" of structured data is schema.org. Schema.org is a democratic library of internet things. Don't ask your customer …

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Does the Yahoo indexer really care about link bait

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Search never truly was a text-only game - input methods like images, voice …

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Warning: These mistakes could destroy your bread crumbs

Anchor texts can also be misused by third parties, such as Google Bombing, to damage the reputation of another website. When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible …

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Combine responsive design and text links for Supercharged SEO

In developing advertising campaigns, there may be unrealistic assumptions concerning the relationship of advertising budgets to effectiveness. Building a brand's image begins with developing brand awareness. This knowledge helps us determine the best strategy and way ahead for the campaign. It's an iconic brand, online and offline, that has a …

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Understanding SERPs in relation to your marketing strategy

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. Many webmasters only want to rank well for single words (rather than …

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Focus on ROI Instead of onsite SEO

In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a …

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Audit your profile, looking for issues with regards to comment spam

A mobile-friendly website will shrink its pages to be viewable on mobile devices, while mobile optimization is the process to offer visitors seamless experience optimized for mobile devices. Specifically, how these quality websites link to you is an essential key to Google dominance. Focussing on understanding the intent of the …

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SEO Makes Dollars & Sense

The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. It does so by focusing on, and fixing issues such as; structural coding issues, usability, reducing bounce rates (through creating compelling content …

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Adopt a monetisation first approach before putting efforts into html

Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online …

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Why mobile search matters

You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. ake sure it's easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when …

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Less is always better when it comes to duplication

Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for …

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Write a 1000+ words article about comment spam

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. It's good practice to make sure that your meta tags are complete, accurate, and up-to-date. The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact …

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Quality over quantity when it comes to onsite SEO

There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack …

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Sounds great, right? And it is.

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. The images that you upload to a webpage also have an impact on SEO. It's important that your files have relevant titles, relevant Alternative Text and aren't so …

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Why most people will never be great at link research

Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. How can you base your SEO if you are not aware of the playing field? The most effective influencers are individuals who lead conversations and shape opinions. First of all, you need to …

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Bulk all Referring Domains together

As the name suggests, site wide optimization details paying attention to site wide SEO factors that may affect ranking. SEO success relies heavily on the keywords you choose to target. Your keyword list should be a living document that you check and update at least once a month. Doing this …

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Read this controversial article and find out more about splogs

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Some business owners are content with learning about and implementing a …

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Simple Tips for using analytics to get ahead of your Competition

At the risk of over-generalization, engineers like technically focused message boards or blogs where users discuss product features, preferably on sites with technical credibility. Marketers can develop more sophisticated interactions with customers. Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of …

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Using gateway sites strategies like the pros

Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading speed and user experience. When determining …

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Adopt a customer centric view of Google algorithms

Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. Time is money! The hierarchy of effects model helps to clarify the objectives of an …

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Social shares play a huge role in content trustfulness

In terms of the purchase decision, an emotional bond with a product can be the strongest and most salient factor in the decision. It can also affect the search engine index freshness of your pages. You've created a website and published it on the web, but now you're probably wondering …

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Planning for Web Marketing

Search algorithms then sift through the data on the index and rank the pages almost instantaneously based on over 200 signals, according to Google. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. So …

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The steps needed for putting keyword stuffing into action

When it comes to search engine optimisation the information available can be a minefield. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs …

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Adopt a customer centric view of page rank

This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including the internet and social media. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. When it comes to SEO, it's all about following a …

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