Analyze your current website

If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. Large organizations typically seek comanaged and managed hosting arrangements. This simplicity, so different from portal-like search engine sites, was a welcome relief for many. Sometimes using …

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Improve engagement by utilising nofollow links

SEO is Search Engine Optimization. Among other things, Google uses the link texts to analyze these backlinks. The customer’s experience is everything in modern advertising, and you need to monitor and respond to feedback if you want to ensure that your fans become loyal customers. In most cases, SEO …

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Education is the best legacy when it comes to nofollow links

Mobile browsers will by default try to show pages at desktop screen widths which will be hard to read and require manual zooming by the viewer. Changing one of these aspects create an alternative scenario ‘B’. Monitor the keywords, the site’s stats, the levels of engagement on each topic …

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Fun with social media for now

Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user. Are they keywords with a history of high click through rates (CTRs) and conversion? Search Engine Optimization (SEO) • is the process of affecting …

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The secret behind duplication

You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll want next is for people to find it! Whilst there are various ways of promoting your services; paying for advertising campaigns that have no guarantees of working - there …

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Repurpose old stickiness

By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service …

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Reach out to influencers known for your topic

You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Evergreen content continues to be relevant to its readers and gives them …

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Adjust your appearance in search by utilising landing pages

Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. All sites have …

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Making the map

For example, optimizing for speed, technical audits and mobile formatting. Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Black Hat is the tactic of using repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search …

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This is not a numbers game

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system …

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Quick tips regarding gateway sites

If your intro is basically the same, and you’re listing the same features and flavors, it won’t be clear to Google which of those pages is the “main” one or how any of them really help the user. So what constitutes low quality and how can it be …

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How to Get More Social Shares From Everything That You Publish

Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services …

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Create content about reporting

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. It's a …

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JavaScript can hinder crawling

Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. For some reason, everyone thinks posting a …

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More importance is given to inbound links

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. Remember: quality will lead to your content being shared. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important …

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You may be asked about link exchanges in your marketing interview

There are three types of duplicate content – internal duplicate, external duplicate and partial duplicate. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. While we have helped websites recover from Google Penalties we happily have …

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Dominate your own little niche first

Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Too many links, and it seems like your content relies too heavily on outside …

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How to learn about white hat SEO in a few hours

This can be auto generated content. The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. While there are a ton of great SEO …

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The ultimate revelation of dynamic pages

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Instead of writing stellar content, we are going to steal links (that’s what it’s called) from our competition. The proliferation …

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A focus on link exchanges to benefit search engine placement

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

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Things to avoid when dealing with link building

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Compelling and …

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A do-it-yourself guide to static pages

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Links at the top …

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Dive into searcher personas and search conversion workflows

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Twenty years ago, the World Wide Web …

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Measure and Improve by paying attention to conversion rates

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Some search engines and web servers treat URLs as case sensitive so mixed case URLs can cause issues. Cramming popular search terms into …

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Use Quality Page Meta Title & Descriptions

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

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Difficult things about trust rank

We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they …

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How Blogging Drives Customers to Your Website

Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of SEO. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO …

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Beginner's guide to white hat SEO

It can be in the comments what is finally implicitly integrated well into the content also. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it …

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Why your digital marketing strategy should centre around meta tags

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

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How do you feel about dynamic pages now?

A natural link profile has variety. The links come from different domains and links will have different strengths. Machines are writing stories and that is often something Google is not a fan of. Your customers are already looking for what you have to offer, but they often aren’t searching …

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More focus is put on organic links

Some evergreen content lasts forever. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are …

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All you wanted to know about link bait but were afraid to ask

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words …

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