Make keywords the focal point of your marketing efforts

Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber …

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My thoughts on URLs

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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Education is the best legacy when it comes to ROI

The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do …

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Can nofollow links really make a difference?

In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of …

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The broken link-building method aided by LSI

Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. To achieve that benchmark …

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A focus on organic links to benefit search engine placement

Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors, filtering specific types of files, date ranges, and type of content. Our data shows that even if it’s a high …

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How do you feel about keyword research now?

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to …

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A focus on keywords to benefit search engine placement

When you add a link to your website, you are inviting users to leave your site. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Competitor Analysis can help you to identify links, ads …

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The mysterious world of scraping

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. Many global organizations embraced hreflang. As search engines improve, queries with …

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Personalization counts: how does duplication fit into this?

Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The total number of backlinks can often include many links from the same referring domain …

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Improve engagement by utilising link building

In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which becomes available worldwide within a few seconds. How important is it to take advantage of enhancing your results with descriptive …

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The reason everyone loves link research

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. But you can get a sensational return through intelligent-ideas, hard work and an honest approach. The …

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Facts about canonical URLs that will make you think twice

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be …

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Takeaway tips for keyword research

If you want more traffic, read on… In the last couple of years, web masters have been faced with a new foe – in the form of Google’s Panda update. Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when …

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Invest in white hat SEO

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to …

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Can link bait really make a difference?

You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you …

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Quality over quantity when it comes to dynamic pages

The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. So, we focus on creating what we call “keyword clusters” – groups of keyword phrases focused around …

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The truth about sitemaps

But social didn’t bother with this model. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the …

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What's the story about page rank

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. The …

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