Cracking the 301 redirects code

At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. In this sense, being unique is an advantage. While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN …

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Why has reporting been so popular?

Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. A suitable namesake of the colour, evergreen content embodies freshness and sustainability of articles posted on websites. It mainly consists of basic information about a certain topic, which would be improved by writing …

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To get fast rankings, you need analytics

In my case, I started as a web developer and migrated to SEO through my love of analytics. Some long-tail keywords have little paid competition, while others are surprisingly expensive. Consistency aids in providing carryover effects when the consumer is in the purchasing stage. Putting a Rel Author tag in …

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Adopt a customer centric view of mobile search

Oftentimes, separate "review pages" are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. Use description meta tags to provide both search engines and users with a summary of what your page is about! Internal linking …

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Use a more deliberate site architecture

However, its strategy needs to be changed with every new invention or Google and changes in search engine. Google is an endless stream of free organic traffic? and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the …

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A focus on sitemaps to benefit search engine placement

Someone else will be getting free traffic that you worked hard to obtain. Instead of searching for running shoes, a user may search what are the best running shoes for arched feet? As queries have become more specific, search engines have moved beyond simply matching keywords to them. These files …

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Start simple, but don't forget doorway sites

In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a …

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Headings and stickiness

From my perspective, on-page optimization also refers to critical planning steps like understanding your niche, keyword research, and web strategy. Social media websites along with social bookmarking should be considered as well. For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient …

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Gauge whether the new changes have been successful

However, not all content is indexed. The distinction between meta descriptions and search snippets is an important one, especially when Google makes announcements, such as when Google expanded the length of search snippets (only to shorten snippets about six months later). Google learned that when people search for the term …

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Make gateway sites a priority

Quality images, tagged with good keywords, can also help your rankings with search engines. SEO's need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes …

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Give a thought for search queries when planning your web strategy

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. For many …

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Never underestimate the influence of link bait

Backlinks refer to any inbound link to your website, which is when another site links to yours. Testing The Website's Global Navigation As you can tell from the screen shot of InMotion Hosting's page, the global navigation is the set of links that can be accessed from any page on …

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Winning marketing tactics for webmaster tools

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a …

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Maybe landing pages will be a thing of the past

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered "bad neighborhood" links by the search engines and you can get penalized for associating with them. Although it's pretty slow-going, it's best to hand-select relevant and quality websites and approach them …

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How to really understand metrics

Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Prefer …

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Make SEM your centre of attention

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won't be found in the Search Engines. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the …

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The hidden agenda behind reporting

A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or …

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Things you most likely didn't know about doorway sites

Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). Domain renewal is a straightforward process. Getting your business included in local resource lists is an indicator to Google about your authority. All you have …

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Apply these secret techniques to help with page rank

Sometimes web spiders will not be able to see the entirety of your website (referred to as a search engine trap). Google AdWords have a brilliant - and completely free - keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you've got a …

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The hidden agenda behind gateway sites

SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. It's not enough to just know your keywords. You must …

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Education is the best legacy when it comes to onsite SEO

The potential drawback to meet-the-competition budgeting is that marketing dollars might not be spent efficiently. Ideally page titles should include the search term for which the website has been optimized. If we build links, if we make changes to our site, it typically is going to take weeks, months, even …

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Tactics around social media

Page resources that don’t load can cause content to not be shown, displayed incorrectly and break interactive content. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure …

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Try to Go for Longer, Scannable Posts

Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many …

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Take care when dealing with SEO

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

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Improve engagement by utilising web 2.0

The content that is not generated by a human after due thought is basically thin content. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is …

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Merry-go-rounds

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

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The latest trends in keyword density

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Prefer short but accurate URLs for your pages. For those of you wondering, “index” is another name for the database used by a search …

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Be mindful of backlinks

Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. People can use a site like Scoop.it to aggregate their own pages of links on certain topics. The Web Crawler is …

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Do a spring cleaning

As devices have grown smaller, and keypads have given way to touch-screen models, users are finding it increasingly difficult to effectively search in traditional methods. Cheaters tend to assume others will be taking shortcuts as well, so they’re betting their client doesn’t know the difference between types of …

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How to survive your first encounter with indexed pages

Social media also brings traffic to a website. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Violating your first implied agreement with someone does not build trust; it builds …

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Be clear, truthful and accurate when it comes to citations

Blogging can be an extremely effective way to get your pages to rank. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. Having a different description meta tag for each page helps both …

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Self-publishing Parasite SEO based purely on white hat SEO

A strong online presence is essential for any business to be competitive. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to …

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More focus is put on metrics

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. When you notice what isn’t good on your website …

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