Check Google Trends to see Search Volume Over Time

Avoid any special characters or long numerical sequences, like "&$%^*" or "321987662090." Include a "breadcrumbs" trail, demonstrating the location of each page within subpages and categories. Otherwise, your press releases may blur into white noise, and consumers may trust your brand less. You may have read on SEO forums that keyword-rich …

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Define your goals with regards to inbound links

Though not always a surefire indicator of quality, you can rest assured that if a link building service is cheap, it's because they aren't spending much time or effort on the links they build. Google has access to all this incredible data about where people go on the Internet through …

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Huge Javascript files on site - what to do?

Are you attracting a new audience with this piece of content? You know that you build a customer list slowly, experimenting with a variety of techniques until word-of-mouth marketing kicks in. Holistic search optimization is much more important. This is why an evaluation of your homepage is absolutely critical.

Add …

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The Value of

Some Web sites might charge for links. When it comes down to it, the reality is that even if your website copy is beautifully written, if your website doesn't get found because of bad SEO, then it doesn't really matter, does it? What a user enters into the Google search …

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Lessons I've learned from ROI

Before the Google Penguin and Google Panda were let loose, SEO's could manipulate a webpage's rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies …

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How we improved our blogs in two days

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. However, if you can't find your way onto a publisher's site …

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How to survive your first encounter with comment spam

To understand the difference between the two, you have to understand, at a basic level, how search engine algorithms work. Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it …

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Create unique, accurate page titles with splogs in mind

Some are higher up in the sales funnel - that's ok too. You should start seeing your site in search engine results shortly. Each step feels like you're taking a giant leap towards something exciting and opportunistic. Good content tends to get a significant amount of external and internal links.

Propagation …

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Clarification about metrics

How did traffic change over the course of the last year? Taking someone's email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. Google Manual Action reports are filed when a human reviewer within the company has determined that …

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How Google treats content delivery network when indexing your site

Healthy social traffic certainly doesn't hurt SEO efforts. High quality backlinks are extremely valuable, increasing your reputation, improving your domain authority, and ultimately increasing your visibility in Google. t's not necessarily bad to optimize for traffic, it depends on your goals; if you're in e-commerce or a service based business …

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You may be asked about gateway sites in your marketing interview

Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when …

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Why landing pages matter

In addition to the on-page SEO elements that your organization has control over, there are also off-page SEO factors that can impact your ranking. It's a long-term investment that can take months or years to produce significant results. If you wonder what is dofollow backlink, these are inbound links that …

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Reasons why you cannot learn link bait well

Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other's business as well. Take both organic and paid search into account - some terms may be pricey to bid on, while the domains that rank high …

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The ugly truth about 301 redirects

Always include your keyword phrase(s) in your meta tags. Every website page, including your blog, should have at least one call-to-action above the page's fold -- in other words, don't make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating …

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Make stickiness your centre of attention

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. While we don't have official …

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Mobile-First Indexing: Fix issues around disallow

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Some editors are just plain picky, especially at …

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Are search volumes affected by analytics

The most important thing to note is search engine marketing is more of textual that imagery. Higher keyword ranks don't necessarily mean higher value, but higher traffic generally does. Backlinks are just hyperlinks on the internet that point to your domain (and the various pages within that domain). A URL …

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Maybe comment spam will be a thing of the past

Does the content provide insightful analysis or interesting information that is beyond obvious? WHOIS (pronounced "who is," appropriately enough) is a protocol for registering and finding various resources attached to a given website. To remedy this, you'll have to check every local listing or directory site you can find to …

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The hidden agenda behind splogs

Search engine optimization (SEO) isn't all the same. Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Copywriting in SEO is the art and science of striking a fine balance between …

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This year will be the year of blogs

Finding an individual who is an expert in all of those roles is extremely difficult, and hiring a full team with split roles is ridiculously expensive. Misleading headlines diminish trust. A successful search acquisition strategy begins with understanding the searcher. Searchers themselves provide very little that indicates their intent. Google …

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What is with this hue & cry about backlinks?

Google wants to retain its reputation as a quality search engine, so it's main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Once Google understands …

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Search marketing implications related to social media

Consider our blog subdomain name - FreeLogoServices.com/blog. Keep the most important information above the fold - that is, keep it above the part of the page that users have to scroll to see. Search engines know exactly what people click on after they enter a query. They know what content …

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Create a search marketing strategy based on nofollow links

Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal. With continuous improvements in search engine technology, search engines are using hundreds of different ranking factors. Further, many SEO specialists claim that people don't see even the entire first page …

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How does Duck Duck Go deal with forums

Coming up with great content is important to the longevity of any website, but finding the right "hot" keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or …

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Answered - your burning questions about trust rank

In the world of content marketing, the term "evergreen" is an incredibly popular buzzword - but do you know why? Finding a good balance between the various "free" forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links …

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Using LSI strategies like the pros

Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices. High-quality, timeless content performs better in search engines than short-lived articles. Conventional wisdom has been that 301 …

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