The ugly truth about 301 redirects

Always include your keyword phrase(s) in your meta tags. Every website page, including your blog, should have at least one call-to-action above the page's fold -- in other words, don't make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating …

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Make stickiness your centre of attention

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. While we don't have official …

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Mobile-First Indexing: Fix issues around disallow

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Some editors are just plain picky, especially at …

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Are search volumes affected by analytics

The most important thing to note is search engine marketing is more of textual that imagery. Higher keyword ranks don't necessarily mean higher value, but higher traffic generally does. Backlinks are just hyperlinks on the internet that point to your domain (and the various pages within that domain). A URL …

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Maybe comment spam will be a thing of the past

Does the content provide insightful analysis or interesting information that is beyond obvious? WHOIS (pronounced "who is," appropriately enough) is a protocol for registering and finding various resources attached to a given website. To remedy this, you'll have to check every local listing or directory site you can find to …

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The hidden agenda behind splogs

Search engine optimization (SEO) isn't all the same. Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Copywriting in SEO is the art and science of striking a fine balance between …

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This year will be the year of blogs

Finding an individual who is an expert in all of those roles is extremely difficult, and hiring a full team with split roles is ridiculously expensive. Misleading headlines diminish trust. A successful search acquisition strategy begins with understanding the searcher. Searchers themselves provide very little that indicates their intent. Google …

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What is with this hue & cry about backlinks?

Google wants to retain its reputation as a quality search engine, so it's main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Once Google understands …

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Search marketing implications related to social media

Consider our blog subdomain name - FreeLogoServices.com/blog. Keep the most important information above the fold - that is, keep it above the part of the page that users have to scroll to see. Search engines know exactly what people click on after they enter a query. They know what content …

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Create a search marketing strategy based on nofollow links

Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal. With continuous improvements in search engine technology, search engines are using hundreds of different ranking factors. Further, many SEO specialists claim that people don't see even the entire first page …

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How does Duck Duck Go deal with forums

Coming up with great content is important to the longevity of any website, but finding the right "hot" keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or …

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Answered - your burning questions about trust rank

In the world of content marketing, the term "evergreen" is an incredibly popular buzzword - but do you know why? Finding a good balance between the various "free" forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links …

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Using LSI strategies like the pros

Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices. High-quality, timeless content performs better in search engines than short-lived articles. Conventional wisdom has been that 301 …

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Be aware of rel=nofollow for links when working on analytics

What's changing now? Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. This may mean that you miss queries, query volume and visibility into the terms that potential customers and clients are …

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Rich snippet abuse

When searching for popular keywords, search results are usually mixed with Blended Search results. your business's industry is also maturing. Lots of businesses have started podcasts, and they're hungry for guests to fill those episodes. Take a look at which sites are currently winning the front page for the phrase …

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Focus on ROI Instead of webmaster tools

Keyword research is still useful for example but we now know that Google doesn 't want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

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What are the merits of webmaster tools on today's web?

Bottom line when it comes to YMYL: make sure that any content on your website will help, not hurt, the people who consume your content. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of …

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Cracking the 301 redirects code

At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. In this sense, being unique is an advantage. While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN …

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Why has reporting been so popular?

Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. A suitable namesake of the colour, evergreen content embodies freshness and sustainability of articles posted on websites. It mainly consists of basic information about a certain topic, which would be improved by writing …

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To get fast rankings, you need analytics

In my case, I started as a web developer and migrated to SEO through my love of analytics. Some long-tail keywords have little paid competition, while others are surprisingly expensive. Consistency aids in providing carryover effects when the consumer is in the purchasing stage. Putting a Rel Author tag in …

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Adopt a customer centric view of mobile search

Oftentimes, separate "review pages" are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. Use description meta tags to provide both search engines and users with a summary of what your page is about! Internal linking …

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Use a more deliberate site architecture

However, its strategy needs to be changed with every new invention or Google and changes in search engine. Google is an endless stream of free organic traffic? and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the …

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A focus on sitemaps to benefit search engine placement

Someone else will be getting free traffic that you worked hard to obtain. Instead of searching for running shoes, a user may search what are the best running shoes for arched feet? As queries have become more specific, search engines have moved beyond simply matching keywords to them. These files …

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The back story of RSS feeds

Add quotes from experts, data, sources, or citations. Instant communication creates the potential to generate buzz and excitement. Once Google goes mobile-first they're going to consider the mobile version of your page the "true" version. That hidden content is going to be 100% ignored by Big G. Similarly, at the …

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Start simple, but don't forget doorway sites

In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a …

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Headings and stickiness

From my perspective, on-page optimization also refers to critical planning steps like understanding your niche, keyword research, and web strategy. Social media websites along with social bookmarking should be considered as well. For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient …

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Gauge whether the new changes have been successful

However, not all content is indexed. The distinction between meta descriptions and search snippets is an important one, especially when Google makes announcements, such as when Google expanded the length of search snippets (only to shorten snippets about six months later). Google learned that when people search for the term …

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Make gateway sites a priority

Quality images, tagged with good keywords, can also help your rankings with search engines. SEO's need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes …

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Give a thought for search queries when planning your web strategy

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. For many …

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Never underestimate the influence of link bait

Backlinks refer to any inbound link to your website, which is when another site links to yours. Testing The Website's Global Navigation As you can tell from the screen shot of InMotion Hosting's page, the global navigation is the set of links that can be accessed from any page on …

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Winning marketing tactics for webmaster tools

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a …

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