Education is the best legacy when it comes to onsite SEO

The potential drawback to meet-the-competition budgeting is that marketing dollars might not be spent efficiently. Ideally page titles should include the search term for which the website has been optimized. If we build links, if we make changes to our site, it typically is going to take weeks, months, even …

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Tactics around social media

Page resources that don’t load can cause content to not be shown, displayed incorrectly and break interactive content. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure …

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Try to Go for Longer, Scannable Posts

Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many …

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Take care when dealing with SEO

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

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Improve engagement by utilising web 2.0

The content that is not generated by a human after due thought is basically thin content. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is …

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Merry-go-rounds

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

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The latest trends in keyword density

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Prefer short but accurate URLs for your pages. For those of you wondering, “index” is another name for the database used by a search …

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Be mindful of backlinks

Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. People can use a site like Scoop.it to aggregate their own pages of links on certain topics. The Web Crawler is …

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Do a spring cleaning

As devices have grown smaller, and keypads have given way to touch-screen models, users are finding it increasingly difficult to effectively search in traditional methods. Cheaters tend to assume others will be taking shortcuts as well, so they’re betting their client doesn’t know the difference between types of …

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How to survive your first encounter with indexed pages

Social media also brings traffic to a website. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Violating your first implied agreement with someone does not build trust; it builds …

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Be clear, truthful and accurate when it comes to citations

Blogging can be an extremely effective way to get your pages to rank. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. Having a different description meta tag for each page helps both …

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Self-publishing Parasite SEO based purely on white hat SEO

A strong online presence is essential for any business to be competitive. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to …

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More focus is put on metrics

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. When you notice what isn’t good on your website …

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How you will benefit from blogs

All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. To make a website …

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Google ranking factors can be affected by web crawlers

It often helps to increase the length of the content of your web pages. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even …

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Go long-tail and forget bounce rates

Solving real customer problems is a major key to mastering evergreen content marketing. When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Successful sites load fast. Even a small delay can …

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Don’t forget text links

A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to search engines. Why do online businesses disavow links? In the past, creating keyword rich anchor text used …

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You may be asked about Google algorithms in your marketing interview

This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Create The Perfect Landing Page For Local SEO! Onsite optimization includes all …

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Number of backlinks to the page

A Google research recently revealed that four out of five users trust search engines for local searches If you do, and get caught, the damage that it can cause your business’ reputation can often be critical. Do you review and analyze your competitor’s website? You should. I do. I …

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The infamy behind sitemaps

Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings …

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Use simple and obvious terms that are easy to understand

To help answer those questions, here’s a look at what makes content evergreen and why that matters for your content strategy. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. The …

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Think about widgets from the start

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page …

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Unlocking the mystery of webmaster tools

The most important things to pay attention to are the analytics, the keywords you choose, the content you create, the promotions you accomplish, and the updates and consistency of your attentiveness. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense …

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One important aspect is static pages

Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. It’s important to make sure that the site you’d like a link …

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Use your location in metatags

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block …

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Understanding inbound links

And don’t let SEO take over your life – you still have to be out there doing business. By including the location of the business as part of the keywords used, it increases relevance in the searches. Search engines scour the Internet to find keywords and clues to match search …

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Pay attention to Google algorithms

Backlinks are hyperlinks that point back to your website. Here’s the thing, great content can offer incredible advantages to your business. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick …

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The death of gateway sites

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Set mobile page scaling properties on each page so your pages are mobile-friendly. When you write guest …

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Be clear, truthful and accurate when it comes to metrics

This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike, the world’s largest search engine specifically ranks regularly-updated websites highly. It is …

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Find your audience through your competitors

After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. Getting high rankings on search …

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Difficult things about SEO

During the taxonomy development phase, content managers can sometimes get carried away with category creation. Ensuring that you are ready and waiting for your customers when they arrive at your online presence is essential. This will give you greater scope to attract people to your website and if the content …

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Can splogs really make a difference?

Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. You find high quality content on the Internet and then you compile the links on your own blog or website or on your social …

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