Pay attention to duplication

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. I doubt it, but I’m sure you’ve been …

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The back story of SEM

It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" If the link to your website can be found on a page with good content, chances are that people will …

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Top trends in local search to watch

To remain focused, don’t go after too many platforms, just be persistent with right platform related to your business. Search engines will penalize or even filter out sets of your pages that are too similar for this reason. Data analysis should be the cornerstone of your SEO efforts. Assess …

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Improve engagement by utilising mobile search

White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices. What Are The Most Important Factors SEO Marketers Consider? I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in …

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Here's what industry insiders think about sitemaps

In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able …

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Top trends in scraping to watch

It’s not enough just to update regularly anymore; posts consistently need to be more than just one or two brief paragraphs. What’s more; it’s totally free! Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a …

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Learning about metrics

How do you work out the price of SEO packages? Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. Google has been trying to understand social. Landing on your home page, your prospects …

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The hidden agenda of dynamic pages

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make …

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How to diagnose canonical URLs related issues

Now, this is an important issue to be addressed. Moving on from generic keywords, you can decide to add more information into the keyword. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic …

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Search engine health checks should look at URLs

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …

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Which SEO tactics pay the greatest dividends?

Organic search is a long-term and generally much better margin solution. Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. Often it’s hard for businesses to know who to trust with …

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Aligning your goals in relation to citations

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. 40% of …

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Consumers trust authority

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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Takeaway tips for cloaking

Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content …

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Learning about white hat SEO

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

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The hidden agenda of cloaking

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Search engines display page titles in their search results. In addition, search …

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Which principles should SEO copywriters never neglect?

In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. The more you can use …

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How to really understand social media

Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance In fact, Twitter.com rejected hashtags at first. You’ve spent plenty of …

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Search marketing implications related to dynamic pages

: Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. Another great advantage that few people seem to pick up on …

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How to really understand quality

Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can cause it. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other …

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Are Dynamic Pages Too Dynamic to be Seen At All

So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog. Choose your keywords. Make sure they have good volume, aren’t too difficult, and suit customer intent. Each listing on the SERP has three core …

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How you will benefit from sitemaps

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. Mobile searches have become more common than ever; which is why it is imperative that you ensure …

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Establish your position regarding cloaking

Let’s give some light on this. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. The creation of effective link bait boosts traffic …

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What your mum didn't tell you about webmaster tools

Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly …

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Should more importance be given to widgets for search marketing?

Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of …

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High advertisement ratio can be mitigated by using mobile search

More people are using mobile devices than computers to search the web. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Answering the question “what is Negative SEO?” is complicated because there are so many tactics employed by black hat …

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Just take care of the Penguin consequences

Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable …

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Takeaway tips for white hat SEO

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as …

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Everything you need to know about analytics

Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. When it comes to …

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Help with geolocation and international SEO

Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. A number of challenges …

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Invest in googlebot crawlers

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google …

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Quick tips regarding cloaking

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Duplicate content alone was not what the Panda …

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The back story of scraping

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. SEO has …

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The secret behind metrics

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your …

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