Takeaway tips for white hat SEO

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as …

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Everything you need to know about analytics

Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. When it comes to …

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Help with geolocation and international SEO

Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. A number of challenges …

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Invest in googlebot crawlers

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google …

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Quick tips regarding cloaking

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Duplicate content alone was not what the Panda …

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The back story of scraping

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. SEO has …

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The secret behind metrics

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your …

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Take a customer focused approach to metrics

What exactly is evergreen content and why does it matter? There are a variety of factors that are used to assess this, and keyword usage is one of them.There was a time when keyword stuffing actually worked, but now it is considered a black-hat tactic. As far as promotional …

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Write a keyword-rich introduction about nofollow links

Since your content is evergreen, you will get more visitors to your site. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t …

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Online marketing changes quickly when it comes to doorway sites

Many webmasters use titles or descriptions that include words or phrases like “and more” or “world’s biggest selection of.” I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you …

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The steps needed for putting comment spam into action

Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or …

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Types of site changes brought on by reporting

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or …

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