For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Engage in guest blogging outreach and provide content to sites that share your audience to …

It doesn’t necessarily have to be paragraphs of content you’ve paid copywriters to write or invested internal man hours to create – it could simply be a short editorial piece unique to the product. For SEO to be successful, it has to be carried out within the context of …

Since your content is evergreen, you will get more visitors to your site. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t …

Many webmasters use titles or descriptions that include words or phrases like “and more” or “world’s biggest selection of.” I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you …

That provides a situation where makes it a little harder than others. Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the …

Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or …

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or …