Myths and misconceptions about anchor text

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or "long-tail" keywords, over short ones. And when it comes to longer form content on more reputable sources, research-backed content and opinion-forming …

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JavaScript Traps

The clues in this announcement are the general and ambiguous phrases or sites that are just not very useful and and so on. This bias toward content could be considered very unfair. Simply copy and paste content from your website into a search bar and place quotation marks around it …

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How we improved our bread crumbs in two days

It's a simple step, but it will go a long way toward improving your search results. Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. After you're done reading, you'll have a firm grasp on SEO and what it takes to …

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Having fun with googlebot crawlers

Skip verification by importing your site. These words (also called anchor text) don't help you. While it is easy for humans to decide whether two or more things are related based on our cognitive associations, computers struggle and often fail to do it. It's important to know the keywords your …

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Analyzing the right data to help with expanded listings

Here's an internal link to another blog post on our site that talks more about internal linking. The seeds of link building outreach will always yield a healthy harvest. This allows you to see how the search engine perceives your pages. In effect, you're telling the search engines that this …

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Errors and Broken Links

Link building is just one piece of the SEO puzzle, and if your link building company is exclusively working in link building, there's a high chance they don't fully understand the scope of modern SEO and they won't give you the results your business deserves. Google announced in 2009 that …

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Reasons why marketers love user generated content

In article 18, I told you no. How to use Inbound PR requests to get featured in top-tier publications. As is the case in any marketing program, language differences complicate the ways in which messages can be constructed and transmitted. Google claims, however, that it comes from the name of …

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Investigate further your mobile first indexing

Writers typically have content creation skills, but they lack SEO knowledge. Another example here shows vast improvement in the 3-4 month period, typical of website optimisation. A closer look at your search traffic and current SEO performance can even help you update your content calendar with topics that your audience …

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What everyone ought to know about citations

If you don't get this right, all the hard work you put into creating great content won't matter. You have to get the right free traffic. Many of these little directories are run by individuals and are often pretty crudely built. An aged domain is one that was established some …

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Accessibility/spiderability

When you ask friends, colleagues, and relatives to link to you, specify what you want the links to say. Remember that youre not writing for every customer with everypost. Two terms that are related to semantics are connotation and denotation. f your site is linked to from other well ranking …

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How to diagnose link exchanges related issues

IT professionals tie IDs and passwords to cookies on each customer's computer in order to customize pages and individual offers. Because there has been quite some news about Google's Penguin update and before that its Panda update, people are blaming those. AMP articles are essentially stripped down HTML articles designed …

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Top advice about the featured snippets on your site

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. User experience is crucial to improving your SEO ranking because it keeps your audience on …

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Creativity takes courage

Content is king when it comes to SEO. You can't have an SEO campaign without content; it's the fuel that makes SEO work. And special characters such as pipes, em-dashes and brackets make your rankings more eye catching, gaining more clicks. If your site is more relevant to the topic …

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Stop search engines from displaying ODP data buy using citations

The cognitive mapping process explains the knowledge structures embedded in a person's long-term memory. Many marketers think once their website ranks on top of Google search, that's enough! Keyword stuffing is not a sensible move for B2B tech companies. Make sure to implement it correctly and validate it with the …

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Pay attention to webmaster tools

Run a search and then copy the results and paste them into a web article. Perhaps you can write these articles yourself. While it is good to write your alt texts very descriptive, be careful to only include truthful descriptions and to avoid keyword stuffing. As Google grows more sophisticated …

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SEO Killers - Duplicate Content, Spam and Filler

Think about it as a link roundup, but on steroids. The process of elevating content definitely takes longer, but it too will greatly improve your website's E-A-T and performance. And this process is especially crucial for any YMYL pages. Remember any additional traffic is typically good for your website ranking …

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Informative details on improving Google algorithms

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward "A few hundreds of millions of …

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The secret behind non reciprocal links

Domains that have been around for decades will always have more domain authority than similar sites with a shorter history. Without understanding how your subculture works online, you can risk coming across like an outsider or missing the mark with your outreach and targeting. This created another loophole exploited by …

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The overriding features of your own shopping search indexes

With the help of the internet, Search Engine Optimization is the most preferred method used by businesses for expanding your business all over the world. The influence of your domain can be separated into direct influences and indirect influences. Most people consider search engine optimization services a necessary expense. And …

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When your use of rankings becomes obsessive

Journey - pulled from the keyword analysis file, this helps understand the intent of the keyword. Website audit is very important to make a list of on-page and off-page activities. You must have a working knowledge of copyright restrictions so that you can properly evaluate whether (and how) it's appropriate to …

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Warning: These mistakes could destroy your link building

For users, when returning a 404 error you should make sure to display a human friendly "not found" page that helps users find what they were looking for. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in …

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Winning tactics for analysis

The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website's page, to another page of your site. Internal links can help visitors navigate your site easily. One displays the price in dollars, the other in …

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Find a simple guide to plugins and read up about it

There is some truth to this, but there is certainly a lot more to SEO. This starts with basic social media courtesy, such as saying "thanks" to people who compliment your work and responding to questions or criticism about your content. If you are using images on your website or …

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Maybe SEO campaigns will be a thing of the past

Keep in mind that your site is always changing-you're almost constantly adding pages, removing pages, or changing pages, so work to keep your site maps up-to-date. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not …

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Does Bing really care about backlinks

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

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Learn to do analysis like a professsional

This guide will help you understand not only when-but also how-to perform a link quality audit for your campaign. Here's the thing, great content can offer incredible advantages to your business. The more targeted and thrilling the title is, the higher the chances for a click. Domain renewal is a …

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This year will be the year of webmaster tools

You can correct this and prevent this by striving to link only to your best-researched, best-written, and most relevant onsite content. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists by sending them personalized emails. Your organic traffic is the traffic …

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Increase Organic Traffic by the manipulation of nofollow links

The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you're located - and even links for your brand name - are going to …

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When someone mentions blogs do you think about search engine optimisation?

The following subsections go into detail regarding several different types and groups of search engines, including primary, secondary, regional, topical, web spider (based), meta, and hybrid search engines. Our example above is a pretty optimistic scenario, and arguably one worth pursuing. If it seems unnatural, out of place, or intentionally …

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Make your site easier to navigate by using Google algorithms

This won't do much for first-time visitors, but repeat visitors will be able to load your site much more quickly. All your content should be valuable, if not practical, to your audience. Each search engine has its own ranking algorithm, placing different weights on website criteria like URL, external links …

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