How to really understand sitemaps

The Spiders after indexing the content will take note of its quality and relevance. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Most of the “solid information” and “powerful strategies” on internal linking …

more ...

SEO Errors and How to Remedy Them

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Citations are references to you company name, address, phone number or website that may not …

more ...

Increase Organic Traffic by the manipulation of keyword research

As well as working alongside a professional SEO agency, there are plenty of ways you can perform keyword research. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard …

more ...

Lets look at our approach to bread crumbs

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Longer …

more ...

Useful tips from experts in web 2.0

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links …

more ...

Has AI changed the SEO industry for better or worse?

Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and …

more ...

What does a good Backlink Profile look like?

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. To ensure consistently high quality, business owners and digital marketers need to adopt …

more ...

When you create a topic tag, you also create a new site page

When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Businesses consider social …

more ...

Start your SEO copywriting process here

Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity to slip in more varied keywords that you may not necessarily be otherwise able to do. Testing The Website’s Global Navigation As you can …

more ...


Education is the best legacy when it comes to onsite SEO

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is …

more ...

Useful tips from experts in page impressions

Every page should provide unique content that doesn’t appear elsewhere on the site. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your …

more ...

How do you feel about onsite SEO now?

Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for …

more ...

The truth about webmaster tools

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

more ...