Useful tips from experts in page impressions

Every page should provide unique content that doesn’t appear elsewhere on the site. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your …

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How do you feel about onsite SEO now?

Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for …

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The truth about webmaster tools

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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