When you create a topic tag, you also create a new site page

When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Businesses consider social …

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Start your SEO copywriting process here

Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity to slip in more varied keywords that you may not necessarily be otherwise able to do. Testing The Website’s Global Navigation As you can …

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Education is the best legacy when it comes to onsite SEO

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is …

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Useful tips from experts in page impressions

Every page should provide unique content that doesn’t appear elsewhere on the site. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your …

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How do you feel about onsite SEO now?

Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for …

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The truth about webmaster tools

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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