Takeaway tips for link building

Another strength to this element is the fact that Google are collecting sharing data and this impacts ranking. Unlike rich snippets, which are simply search results with extra context, featured snippets appear at the top of the results page above the number one organic search result. Make sure that your …

more ...

How I improved my user generated content in one day

Therefore, optimizing your pages to load faster helps your site rank higher in the search results. Don't let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Headings can help Google to grasp the main topics within …

more ...

More focus is put on static pages

Currently, only seven percent of consumers focus entirely on price while discarding quality considerations. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long …

more ...

Your key to success: plugins

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Whether across different media or modifications of ads within the same media, consistency constitutes the key to effectiveness. One way to do that is by including …

more ...

Adopt a monetisation first approach before putting efforts into SEO

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward "A few hundreds of millions of …

more ...


Winning marketing strategies for text links

This should be included on a page to which you are trying to drive unique traffic to. It may be a long time before the majority of people switch to Bing, if they ever do. As how much content gets spread around the internet and more people see it, the …

more ...



Build idea and search-intent based Content

Avoid the temptation to use pop-ups. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. You can both attract new followers …

more ...

Can onsite SEO really make a difference?

This advice applies to product and service pages; for blog posts or other content, aim for at least 1,000 words. While hardly a normal standard deviation from mean performance in the conventional sense, self-reporting by the application is actual rather than trending in comparison with similar search engine analytic …

more ...


Find ideas that Google identifies as semantically related

It depends on who you talk to, but we consider an SEO audit to be the process of analyzing your website through the context of current SEO best practices and how it's performing in terms of SEO rankings, traffic, conversions, and other key metrics. The most successful online businesses design …

more ...

Things about social media you have to experience yourself

Realistically, how close is this keyword to your client's products, services, and target niche? From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those …

more ...


The secret to finding world class tools for forums

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

more ...

Latest developments in citations

The pre-existing relationship factor also matters little to where your links are pointing, specifically. Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and …

more ...

The evolution of serps in SEO

A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. The tech giant has such a big share of the market that 'Googling' has become a …

more ...

I urge you to think about blogs

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we've covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. While an argument could be made that the majority of …

more ...

Quick tips regarding metrics

Black hat SEO tricks are bad, however as they often result in sites which do not engage with your audience, they come off "spammy" and to make matters worse, black hat SEO practices often get your page penalized by Google or removed from their listings all together. Once you learn …

more ...

Fresh ideas on how to improve your hits

Generally, the more social your link source is, the more valuable it's going to be for your domain authority. This option should be on your list of add-ons from an SEO perspective. he internet really operates on a simple economy of give-and-take. But they have lessened this slightly, for topics …

more ...

The death of sitemaps

You can both attract new followers and retain the ones you already have by increasing your engagement. Analytics!! Check them. If your analytics show a high bounce rate from your home page, and that your visitors are not going to your site's inner pages, then this presents a huge opportunity …

more ...

Online marketing changes quickly when it comes to forums

When it comes to search engine optimisation the information available can be a minefield. But as we've all experienced firsthand, the world of SEO changes quickly, often without warning, and sometimes so subtly that the differences are almost impossible to discern for any but the most attuned to algorithm changes …

more ...

The Power of Your Email List

Your email list is the single most important asset in your online business. It provides you a channel to directly communicate with your audience on a day-to-day basis, without forcing them to return to your website.

Your email list is your primary sales channel for your digital products and may …

more ...

Get rid of content for good

The way in which consumers search with be noticeably changed by digital assistants. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest …

more ...


Pay attention to SEO

Google explicitly states they don't have a duplicate content penalty - but they do have a 'thin content' manual action... that looks and feels a lot like a penalty. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent …

more ...


Actionable tips on search queries and Facebook

For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the …

more ...


Does Bing really care about mobile search

The highest quality pages (and YMYL pages) will have a very high level of E-A-T, according to Google's guidelines. Thin content is a phrase used to describe websites that lack valuable information for visitors. Email provides a cost-effective method of reaching prospects. Human users are already intrigued by your title …

more ...


Be clear, truthful and accurate when it comes to local search

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Trust your gut where you see signs of growth. One of the ways to avoid bad backlinks is to perform …

more ...


A do-it-yourself guide to web crawlers

You notice a spike in organic traffic from a foreign market that piques your interest. Always include your keyword phrase(s) in your meta tags. If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it - using manual or algorithmic actions …

more ...



Make it sufficiently broad in terms of link bait

Be sure to includes "Share" buttons on your webpages to help engagement scores. The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. The gibberish score helps with that. To facilitate easy navigation, the homepage has links …

more ...

More importance is given to SERPs

Some people and businesses are tempted by the "rank high quick" schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised. The more pages you have give you more of a chance to rank well for a more diverse set of keyword …

more ...