Free SEO and paid SEM complement each other brilliantly

Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden …

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Go long-tail and forget metrics

There are a number of off-page optimization strategies that can improve a website’s competitiveness within search engines. Copywriting in SEO is the art and science of striking a fine balance between content that persuades and content Google can find. PBN’s are networks of websites that you create, usually …

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Adjust your appearance in search by utilising content

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

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One important aspect is Google algorithms

The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Some may think only about ranking in the SERP without even bothering about their users. Cutting down on load time can really help to improve your entire online presence …

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Having fun with nofollow links

When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right …

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Learn from these mistakes before you learn about comment spam

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

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We've reached a tipping point when it comes to javascript

If you’re hiring in house SEO specialists or if you’re hiring a specialist SEO agency to provide you with a SEO service, it is very important that you choose a skilled professional with lots of experience with Search Engine Optimisation. Placing keywords in these tags can be beneficial …

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Increase Organic Traffic by the manipulation of SEM

Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. Some websites are great and are ideally search engine-friendly, but many we come across are not. What we mean when we refer to SEO, is the practice …

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Can plugins really make a difference?

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. You want your company’s name to be one of the first results that they see. The thing is, in …

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The hidden agenda behind gateway sites

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want …

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Hidden facts about keyword density

Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. SEO stands for “search engine optimization.” That’s a long phrase isn’t it? It can seem scary, but it …

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Creativity always takes courage

Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. This is far better than having one endless page of blog posts as this particularly negative when it comes to …

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Reasons why you cannot learn meta tags well

These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. There are two very specific actions that search engines take when they crawl and index your site that thin content can directly …

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How you will benefit from keywords

Traditional marketing / advertising is outbound, meaning you have to disrupt people’s attention in order to communicate your message (i.e. ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc …

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The benefits of html to your search marketing strategy

How SEO Works… Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result… Onsite – your content and website infrastructure targeting the best keyword clusters matching existing content to target specific keyword clusters creating new …

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Concentrate on actionable sitemaps

Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other sites. If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long time …

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The steps needed for putting analytics into action

Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. You would have already searched something on Google – when you look at the first couple of results, do you expect them to present what you searched …

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